As a qualified cross-border e-commerce personnel, we cannot just focus on one e-commerce platform. We can find suitable partners to cooperate. For example, shopify has risen rapidly in 2020, beating eBay to become the fifth in the world. , the second e-commerce platform in the United States, then we can pair Amazon and Shopify together and use the advantages of their respective platforms to create popular product marketing products.
As the leader in the cross-border e-commerce industry, the Amazon platform is also the first in the minds of many cross-border personnel. At the same time, if merchants want to operate in the American market, they must not avoid Amazon. Amazon has Huge traffic and consumers, as well as a relatively complete supply ecological chain, logistics, film and television streaming, etc. Therefore, in the eyes of many consumers, their dependence on Amazon and its reputation are very high, so Amazon also wants to engage in cross-border e-commerce. The first choice for overseas e-commerce personnel. However, because the Amazon platform has always adhered to the principle of customer first, it is sometimes very unfriendly to some merchants, especially to some small and medium-sized merchants. At the same time, third-party merchants on Amazon need to pay Amazon’s product category fees are usually about 6%-50% commission, which weakens the private brand in the Amazon platform, so some merchants who can’t stand it will look for a way out on Shopify.
Shopify has developed very rapidly. From 2019 to 2020, its growth rate far exceeded other platforms and reached the top of the world. At the same time, unlike Amazon, shopify mainly serves merchants, which has led to many small and medium-sized enterprises. Merchants have turned their attention to Shopify, so at this time Amazon and Shopify can cooperate. One is a consumer-oriented e-commerce trading platform, and the other is a store opening platform that prioritizes sellers. For some small and medium-sized merchants, the survival rate of Shopify High, you can establish your own brand, and at the same time, you can collect consumer lists and proactively control effective connections between consumers, which Amazon cannot do. These small and medium-sized merchants can attract traffic on Amazon and use Amazon’s advantages to increase sales. At the same time, you only need to submit a certain commission and other fees to Amazon.
This is all the content of using Shopify and Amazon together to create a marketing hit. It will be helpful to you in the afternoon.