Lazada’s main business models are Lazada Marketplace, LazMall and cross-border e-commerce. Launched on the Lazada platform in 2013, Lazada Marketplace provides a full set of services such as secure payments, customer service support, distribution network and marketing analysis, aiming to enable sellers to sell more products. Lazada Marketplace sellers can currently sell products in 18 categories including health and beauty, fashion, home and living, mother and baby, mobile devices and home appliances.

IazMall was launched in August 2018 and currently has more than 7,000 leading international and local brands online. LazMal is committed to setting new standards in the ASEAN retail industry with trustworthy products, reliable services and quality assurance. For consumers, LazMall provides 100% product authenticity, 15-day worry-free returns and next-day delivery services; for brands and sellers, LazMall provides a customized new service model.