Although Southeast Asian countries have a good economic development situation and rapid development in recent years, the comprehensive economic level and overall consumption level still need to be improved. Therefore, the current consumption level of most consumers is still relatively low, and they prefer to choose some prices. Low-priced fast-moving consumer goods, after all, the cost of trial and error is lower. At the same time, Southeast Asian consumers are worried about the still-developing and immature e-commerce industry. For example, they are afraid of fakes, lost items, and poor service. All in all, what Southeast Asian customers demand most is high-quality and affordable products.
Mobile terminals are an increasingly important source of traffic
As Southeast Asian countries invest heavily in building network infrastructure, Internet penetration rates rise, and the rise of mobile e-commerce in Southeast Asia is unstoppable. Research shows that at the beginning of 2020, mobile traffic in Southeast Asia accounted for more than 70% of all e-commerce traffic. Among them, the country with the highest proportion of mobile traffic is Indonesia, as high as 87%. In addition, Southeast Asians spend an average of 3.6 hours a day using mobile Internet, which is the highest number in the world. Therefore, how to attract consumers through various means on the mobile terminal is the key to gaining consumers’ attention.