Southeast Asian countries have their own unique cultures and regional characteristics. What are the main e-commerce shopping habits of local consumers?
According to HKTDC (Hong Kong Trade Development Council) research data, “convenience” is the primary reason for consumers to shop online. 73% of consumers said that “being able to shop anytime, anywhere” is their main reason for online shopping. motivation. Following closely, 69% of consumers stated that “ease of price comparison” is the main factor they consider when shopping, which reflects that price is still the main consideration for middle-income consumers. 61% of consumers believe that “when shopping online, you can read reviews of products by previous buyers.” 58% of consumers said they can “find cheap deals” when shopping online. “Having more product varieties” is also generally considered to be a decisive factor in driving online shopping. More than half (55%) of consumers believe that online shopping websites “offer more product varieties than traditional stores” is the reason why they prefer to shop online. important reasons.