The opening of Southeast Asian countries to the global third-party market allows the public to easily purchase a variety of high-quality and low-priced products. At present, Southeast Asian e-commerce platforms are dominated by Lazada, Shopee, Amazon Singapore, and eBay. Domestic e-commerce platforms such as JD.com, Tmall Overseas, and NetEase Factory Store are also testing the waters of the Southeast Asian consumer market. Chinese cross-border e-commerce companies in Southeast Asia are mainly platform sellers, and some companies are trying different forms such as independent websites, social media distribution, and online and offline integration.
Southeast Asian countries have abundant promotional activities. On e-commerce network platforms, promotional activities emerge in endlessly. One of the reasons is to attract customers to shop on apps or websites. We know that China has “Double 11” and “Double 12”. There are large-scale events such as “Black Friday” in the United States. In Southeast Asia, there are actually a lot of promotional activities. In addition to the “9.9” activities, “Double 11” activities, and “Double 12” activities, there are often various other activities on the Internet. According to a survey, the number of people in Southeast Asia using coupons or participating in discount activities during holiday activities on the platform has doubled compared with the past four years.
Establishing stable and fast logistics channels is a major challenge for Southeast Asian e-commerce companies. All e-commerce companies are speeding up shipments and improving logistics speed. In the past year or two, logistics construction in Southeast Asian countries has also made significant progress. With progress, many sellers are working hard to deliver goods the next day, and some sellers can deliver goods on the same day in some cities if customers are willing to pay extra fees. Generally speaking, logistics speed and services in Southeast Asia are much better than before.
It is precisely due to various technological innovations and improvement of conditions that the online shopping behavior of consumers in Southeast Asia has undergone earth-shaking changes. In the past, consumers only purchased some large items online. products, but now online shopping has become the norm for them. The products in the average daily 5 million shopping orders in Southeast Asia are no longer just TVs, smartphones, etc., but also include various daily necessities, skin care products, and personal care products. .