Under various favorable conditions, the Southeast Asian e-commerce market has become popular and is being regarded by many sellers as the “next shining star” due to its significant advantages. E-commerce is developing rapidly and has broad market prospects in the future.
The Southeast Asian e-commerce market has huge consumption power
Southeast Asia is currently one of the most dynamic regions in the world, with a solid foundation for economic development and rapid growth. Southeast Asia ranks fourth in global GDP, behind the United States, the European Union and China. Southeast Asia ranks third in terms of population, second only to China and India. At the same time, the population structure is young, with a high proportion of people aged 20-49. Among them, Indonesia has a population of more than 260 million. It has an absolute population advantage and is the country with the most market potential in Southeast Asia. In addition, Malaysia, Indonesia, Thailand, and the Philippines also have the characteristics of high demographic dividend, high smartphone penetration rate, and long per capita Internet time, which are the basis of potential e-commerce consumption power. In addition, despite the rapid development of Southeast Asia, the current proportion of e-commerce sales in Southeast Asia to the overall social retail sales is still very low. It is self-evident how great the consumption power of the Southeast Asian market is. It is estimated that the retail market size in Southeast Asia in 2025 will be 20 times higher than approximately US$5 billion in 2015, exceeding US$100 billion.