Indonesia is the fourth most populous country in the world and the most populous country in Southeast Asia, with a total population of more than 260 million people, second only to China, India and the United States. Indonesians tend to be younger and have strong consumption potential. The Indonesian market is currently in a demographic dividend stage.
Jakarta, Makassar, and Surabaya are the main online shopping cities in Indonesia, with more consumption of beauty products, women’s pants and household items; Medan is the main Chinese city in Indonesia; online shopping is developed in Java Island. Purchase more electronic goods. Indonesia has a high birth rate and the number of female Internet users exceeds the number of male Internet users, so maternal and child products, fashion accessories, household items, and clothing are more popular. Indonesians prefer Japanese and Korean-style cute products and are relatively price sensitive.