Southeast Asia and Taiwan, China, are the “blue ocean” markets for e-commerce. They have large populations and strong shopping demand. The online shopping market is growing rapidly and there is huge room for development.
The number of mobile users in Southeast Asia accounts for about 68.5%, and there is a good foundation for the development of e-commerce. With the reduction of mobile data costs and the improvement of networks, the number of mobile users in Southeast Asia has increased significantly year by year.
Malaysia is a relatively open newly industrialized economy with an active market, a large population and good relations with China.
In the Malaysian e-commerce market, categories such as fashion apparel, beauty, and toys are very popular, and their growth rates remain high. These categories are also the best-selling categories on the Malaysian website. Malaysia is a multi-religious country and Islam is the state religion, so Islamic traditional clothing and related accessories are worthy sales categories. Cat, owl, and Hello Kitty patterns are popular patterns among Malaysians, and related products have a wide audience, while products with pig and dog patterns are relatively difficult to sell.
In 2018, Shopee App was downloaded more than 16 million times in Taiwan, China, making it the most popular mobile shopping platform in Taiwan, China. The logistics channels in Taiwan, China are relatively developed. The Shopee platform supports store delivery and home delivery models in the Taiwan market, China. It also supports Cash on Delivery, fully meeting the delivery and payment needs of buyers.
Buyers in Taiwan, China are mainly 20 to 39 years old. Most of the products that women buy online are women’s clothing, maternal and child products, household products and other categories. The products that office men buy online are mainly in the categories of outdoor sports, leisure and entertainment, etc. Mainly 3C electronics, bags and other products, these are also the most popular categories sold on the Shopee platform in Taiwan.
Currently, the Shopee platform has launched the SIP project (Shopee IntemationalPlatform) in Taiwan, China. The main goal of this project is to help sellers in Taiwan, China sell their goods to Southeast Asia. As long as the seller has more than 3 completed orders in Taiwan, China, he will receive an invitation. This point will be introduced in detail in a later chapter.