When we open the Amazon front page every day, we can see the stores of different sellers. Open a Listing’s details page. Click on the seller’s brand name Hertzko.
After opening the page, a shocking scene appeared. All the products of this seller have only one color-purple.
This illustrates a problem. No matter what platform or product, every consumer has his own color preference. For example, most Chinese people like to buy red things because they feel festive; most Japanese people like to buy black things and have some obsession with black things; most Americans like blue, especially sky blue products, because the United States The background of the flag representing the 50 states is blue.
In addition, some people like white, yellow, brown, purple and other different colors, so new sellers can develop a series of products based on this idea.
Let’s go back to the brand Hertzko we just analyzed and look carefully at each product, such as Pet DemattingComb (pet hair removal comb), Dog Mat Remover (dog mat stain remover), Pet Grooming Mitt (pet grooming powder) ). You will immediately find that this seller’s store sells all pet supplies, and they are pet care supplies, such as tools for removing dog hair, cutting dog nails, and bathing dogs. This seller has targeted a subcategory, which is the niche market we mentioned in Section 5.4. This seller has targeted this group of buyers through color and has very steadily attracted a group of loyal fans. There is no need to worry about this. He lost many potential buyers, but this kind of operation made people think that he was a professional seller and professional supplier.
This is why I always advocate that everyone should be small but beautiful, specialized and refined!
The following will introduce a similar professional seller. Search for the brand name Pet Republique.
The number of Feedbacks from this seller’s store in 30 days.
The number of feedbacks in 30 days multiplied by 3-5 times is the number of orders of this seller in a single day. The number of orders of this seller in a single day is 168-280, and the store has less than 10 products. Is a very professional small but beautiful seller.
If you were a potential buyer, would you buy products from these two stores? I believe everyone has the answer in mind.