We learned about the unique logistics method exclusive to the Amazon platform – FBA. This delivery method requires the seller to create a delivery plan independently in the background. This section will focus on explaining how to use each module in the Amazon Seller Center backend. Open the Seller Center page, enter your account and password, and log in.
When you open it for the first time, the Amazon website is an all-English page. After all, Amazon is an American company. The default language is English. However, in order to help sellers from all over the world conduct cross-border business, Amazon has set up several commonly used languages.
From top to bottom are English, Chinese, German, Spanish, French, Italian, Japanese and Korean. Click “Chinese” and each module of the page will be automatically translated into Chinese.
Most novice sellers don’t know what to do next after opening this page. The 7 menus include all functions of the real home center backend.
1. Catalog
The drop-down menu of “Catalog”
The “Catalog” function is the simplest and is used when manually uploading products. Click “Add Product” to enter the manual product upload page. Click “Complete your draft” to enter the last unfinished product editing page. This function is similar to saving a draft.
2. Inventory
The drop-down menu of “Inventory”.
Manage inventory: Sellers can see the inventory status of all the products they upload here.
Manage FBA inventory: Sellers can see the inventory status of products converted to Amazon delivery here. Products shipped from China are not displayed here.
Inventory planning: Mainly used to manage the usage of existing Amazon inventory. You can see whether there are redundant products and when they need to be replenished. It has a function similar to macro reminders.
Add new products: This function is exactly the same as the “Add Products” function in the “Catalog”
Batch upload of products: When you have dozens of products, you can download the form here and quickly upload it in the form of a table , upload a large number of products.
Inventory report: Here you can download the existing data of all goods on sale and non-sale goods in the form of Excel table.
Manage promotions: This function is used most frequently in operations and is used to set up product discounts, free shipping, buy one, get one free and other promotional activities.
Global sales: Here you can see all the sales data of the seller’s account in Europe, North America, Japan and other markets at one time, such as the number of orders, order amount, and total sales of the day. The time period can be adjusted by yourself.
Manage Amazon shipments: This function is used by Amazon platform sellers every day. Here is the inventory information of all Amazon products that are responsible for distribution. Replenishment, out-of-stock, and removal of inventory need to be done here.
Manage picture and text version of product description: This function allows the seller’s products to display the product and brand in a combination of pictures and text. It should be noted that only the Japanese site itself has this function; European site and North American site accounts need to register a European or North American trademark and successfully register it in the Amazon backend to display this function.
3. Pricing
The drop-down menu of “Pricing”.
View Pricing Assistant: Automatic pricing can be achieved without manual adjustment; sellers should be fully responsible for their own product prices. This tool is mainly used to maintain your shopping cart acquisition rate.
Manage pricing: Here you can see the editing page of all products on sale with one click, making it easy to adjust prices.
Solve price issues: Here it is convenient to manage all products on sale with price errors.
Automatic Pricing: The first direct access button to manage pricing tools.
Commission discount: Here you can see the commission discount products launched by Amazon platform for sellers.
These 5 functions in the “Pricing” option are rarely used, and you only need to roughly understand their functions.
4. Order
The drop-down menu of “Order”.
Manage orders: Here you can view all paid orders and orders in delivery with one click; it is mainly used when contacting buyers. From here you can set query conditions and quickly find the corresponding buyers. Home orders.
Order report: Provides downloads of all seller self-delivered orders in the past up to 90 days, presented in the form of an Excel table, including waiting orders and pending orders.
Upload order-related documents: Use the unified format form template provided by the platform to make batch modifications for functions such as distribution, inventory, and order cancellation. Mainly to facilitate sellers to process orders efficiently.
Manage Returns: Provides downloads of buyer return orders for any time period in the past, and can set different search conditions to quickly find the required buyer orders.
5. Advertising
Advertising activity management: Here you can set up all on-site advertising activities, including automatic advertising, manual advertising, headline search advertising, and provide advertising report downloads for sellers Analyze advertising campaigns.
Flash sale: It is the most commonly used function by sellers when doing on-site promotion, including Prime Day activities, Easter, Black Friday, Halloween, Christmas and other activities. Sellers can independently submit corresponding products here. . But the premise is that only potential products recommended by the system are eligible for submission. It is updated once a week or so, and sellers can check it out from time to time.
6. Shop
The drop-down menu of “Store”.
Manage stores: This is a brand store display function launched by Amazon in 2017. It is mainly used for brand store promotion for sellers who have registered overseas trademarks and filed on the platform.
7. Data Report
The drop-down menu of “Data Report” is shown in Figure 4.10.
Payment: View the settlement status of all billing cycles with one click, including payment time, amount, and details of each order.
Amazon sales guidance: Check the inventory status of all products sent to Amazon warehouses with one click, and the system can give sellers reasonable suggestions for optimization and inventory efficiency improvement based on product sales.
Business report: This is a function that sellers must use every day. You can see the number of items ordered per day, daily traffic data, conversion rate, number of buyer visits, page views, and sales of a single product. ; You can also view the total sales and order quantity in any time period based on the date, and display them intuitively in the form of a coordinate chart.
Inventory and Sales Reports: Here you can see the delivery reports for all products sent to Amazon warehouses. The report is divided into inventories. Sales volume, payments, seller offers, storage fees, lost item compensation fees, removal orders and returns. It is recommended that sellers use this function to check the specific return reasons of buyers who return orders.
Advertising: This function is the same as the download report in “Advertising Campaign Management”, except that it is convenient for sellers to find and use in an intuitive form. This is a feature that sellers need to use frequently.
Tax document library: Provides VAT invoices for Amazon delivery services, which can be sent to the seller’s email address with one click.
8. Performance
The drop-down menu of “Performance”.
Account status: Check the account performance of third-party sellers with one click, including order defect rate, product policy compliance and delivery performance. This is very important for the security of the seller’s account and needs to be checked regularly.
Feedback: With one click, you can view the Feedback left by the buyer for the seller’s store, which is a comment about logistics and delivery time. This is also related to the security of the seller’s account, and the seller needs to provide good after-sales service.
Amazon Mall Transaction Guarantee Claim: It is a function to view disputes between buyers and sellers on the Amazon platform. It is similar to Taobao’s application for official intermediary, and the platform determines who is right and who is wrong.
Credit card chargeback claim: After placing an order and paying, the buyer can reject a transaction to the bank within a certain period of time, and the bank will then feedback the chargeback information to Amazon. Generally, these are claims made by buyers when the goods have not been received, payment has not been made, repeated deductions have been made, or credit cards have been swiped.
Performance notification: Check here all the important information sent by the platform to the seller. Most of them are emails about the safety of the seller’s store. Generally, a small red flag will appear in the upper left corner of the seller’s platform
Seller University: This is a learning place that serves sellers. You can learn everything from door-to-door to normal sales, as well as platform policies, including video and text content. New sellers must learn independently here, so as to save the cost of attending external training classes.