As a qualified Amazon seller, the health of your account is an indicator that must be paid attention to. It is like a ship sailing on the sea. Only when the ship is safe and stable can it cross the Atlantic Ocean. Open the “Performance” drop-down menu in the Seller Center backend.
After clicking “Account Status”, if the account is healthy, all indicators should be 0. Click “Performance Indicators” at the top to view each indicator The standards that sellers need to meet.
“Seller’s self-delivery” shows the indicators that the products delivered by the seller should meet. The indicators should be that the order defect rate is less than 1%, the cancellation rate is less than 2.5%, and the late delivery rate is less than 4. %.
“Amazon Delivery” shows the indicators that products delivered by Amazon should meet. The indicator is only that the order defect rate is less than 1%, because delays caused by logistics for products delivered by Amazon are not included in the seller’s calculation. In the performance evaluation.
Because it is not possible to take a screenshot of the entire web page, pull down the scroll bar on the right.
The order defect rate includes the negative feedback rate, the submitted Amazon marketplace transaction guarantee claim rate, and There are three indicators of service chargeback rate, and they are all calculated for orders within the last 60 days. That is to say, after 60 days, the order defect rate will automatically return to normal.
Cancellation rate and late delivery rate. and refund rate are calculated for 7 days, 10 days, and 30 days respectively. The platform means that sellers are required to be compliant in the near future and in the long term of one month.
The effective tracking rate is divided into able to. We found the order number, logistics number and the number of packages delivered on time with online records. From the data shown in the circled area, there can only be 5 out of 100 packages without tracking records and 3 not delivered on time. This requirement is much higher than other platforms.
Continuing to move the scroll bar down will show the direct communication performance between buyers and sellers.
Amazon requires sellers to communicate with buyers via email. When asked, the buyer needs to be replied to within 48 hours, and the assessment time is extended to 90 days, which clearly requires the seller to provide long-term customer service.
The return dissatisfaction rate is reflected. If the buyer requests a return, does the seller solve the return problem for the buyer in a timely manner? If the buyer is dissatisfied, it will appear in the “negative return feedback rate”. Returns and exchanges are issues that must be reasonably resolved in cross-border retail.
< p>At the end of the page, Amazon clearly states the performance indicators of self-shipping sellers.
It clearly states that if the seller’s account does not meet these performance indicators, it will cause its own failure. The account is in a disadvantageous position, which is what we often call a product downgrade, which will lead to a significant drop in traffic, reduced sales, etc. If the performance is not up to standard, the impact will not be significant within a month, but if If the account performance is still not good for more than one month, Amazon will demote the account.