Automatic advertising means that the system automatically advertises a product without the seller having to do additional monitoring. It is the most trouble-free advertising and is very useful for new sellers.
First look at how to create automatic ads, click “Advertising” → “Advertising Campaign Management”, and then click the “Create Advertising Campaign” button.
The name of the advertising campaign can be written in the form of automatic + product name. For example, when advertising Bluetooth headphones, write “Auto + Bluetooth headphones”. This is my experience summary. If there are too many products, including automatic advertising and manual advertising, the backend management will be very confusing.
Amazon’s in-site advertising pays attention to continuity and cannot be turned on today and turned off tomorrow, so details need to be done in advance. The recommended daily budget is at least $20. Because it is a Japanese site backend, the minimum amount prompted is 100 yen, and generally the end date is not set intentionally.
Select “Automatic delivery” and click the “Continue to the next step” button (not shown due to screenshot restrictions).
If the product is not a variation relationship, the “Ad Group Name” should be consistent with the “Campaign Name”. Selecting SKU as the search directory is key. Many new sellers are accustomed to searching by product name. This will result in a lot of the same products, and they don’t know how to choose. If you search using the product ASIN, the self-delivered products sold by you will also be searched. It is not recommended to advertise on-site for self-shipped products because it will impose high logistics and delivery requirements on the seller.
Because the product SKU is unique in the background, such operations are more mature and cautious.
Then, fill in the bidding price for the products you searched for. It is recommended to fill in $1 for the automatic bidding price, and then observe it for a day. If there is no display data, add a bid, and finally click “Save” to complete.
It will take about 30 minutes for the product advertisement to be displayed on the front page. Automatic ads are generally displayed at the bottom of competitor listing pages.
Automatic advertising uses an artificial intelligence system to match products. It takes at least a week to check the background data. Sellers need to be patient. Don’t close automatic advertising because of the large initial investment. There are not many orders, and there are many purchases. My shopping habit is to add items to the shopping cart first and pay after a few days.
Automatic ads will take effect about 30 minutes after they are created, and the system will generate click data and reports. Here’s how to download the report and analyze the report content.
Open the Seller Center backend, click “Advertising” → “Advertising Management”, and click the “Advertising Report” button. Sellers must remember to select “Search Words” when selecting the report type.
The “search terms” are the download report results for automated ads. “Keywords” are download report results for manual ads. This is where new sellers are most likely to make mistakes. The “reporting stage” is generally selected from this month to the present.
Click the “Create Report” button, and after a few minutes it will appear that the automatic advertisement has been downloaded successfully. Click “Download” to download the Excel data report. Sort by impression volume from high to low.
We mainly analyze the “customer search terms” column. After the new product is put on the shelves, when the seller does not know what English words and other language words the buyer uses to search for your product, the customers of this automatic report The search terms are collected by the system for sellers, or in other words, they are bought with money.
We have just sorted according to the impression volume, the purpose is to intuitively see which keyword has the highest exposure rate. Let’s look at the entire report horizontally.
The display volume in the box area is very high, especially the click volume is also very high, but there is almost no sales. Such customer search terms need to be verified on the front page to see if they are related to the products sold by the seller. It is necessary to add irrelevant words to the negative keywords of automatic advertising in order not to waste too much money, because the automatic matching system sometimes recommends products to irrelevant categories. The circled area means that this word has generated a certain amount of sales. You can also see the number of orders at the back of the table. Words that have converted must be taken out separately and placed in manual ads to improve the conversion rate of this word.
The above is sorted by impression volume. There are many analysis methods for automatic advertising. You can also sort by click volume and conversion rate. The method is the same as above. New sellers must learn to draw inferences from one example and have good hands-on skills. .