How to prepare for Black Friday and the overseas Christmas peak season
The Black Friday and overseas Christmas peak seasons in this section are written in chronological order. Prime Day falls in mid-July every year, followed by the traditional off-season. Cross-border e-commerce sellers must shift their focus from domestic to overseas, from the most popular Europe, the United States and Japan to Southeast Asia, and then to the emerging countries and regions such as the Middle East and Africa. Black Friday and Christmas are two holidays that are global. Because of the spread of Christian culture around the world, Christmas is very popular in Asian countries, such as Japan, South Korea, and China, and it has naturally become a holiday for many businesses to promote and increase profits.
The full name of Black Friday is Black Friday, which is the fourth Thursday of November every year. This holiday originated from traditional offline supermarkets in the United States. On that day, many supermarkets opened at 5 or 6 in the morning because many products There are discounts, so a large number of American citizens will queue up to shop early in front of supermarkets. Supermarkets have records of all income and expenditures. Expenditures are classified as deficits and are marked with a red pen. Incomes are classified as profits and are marked with a black pen. This is where the term Black Friday comes from.
With the development of the Internet, the Amazon platform will have a large number of discounts and promotions for Black Friday. Many Americans no longer need to go shopping in supermarkets that day. Some people turn to e-commerce platforms like Amazon to buy things. Because Amazon can provide express delivery service as fast as 2 days, you can receive your items quickly while sitting at home.
Christmas is celebrated on December 25th every year. It is a festival commemorating the birth of Jesus and has a long history. After entering December, the traffic on the Amazon platform will increase significantly. Many American consumers are accustomed to shopping online and preparing New Year gifts. Christmas is just like the Chinese Spring Festival, and almost everyone is preparing for the New Year. Amazon sellers need to select products in advance and send their goods to Amazon’s local warehouses by sea or air.
First of all, the Black Friday and Christmas peak seasons are in November and December respectively at the end of the year. During the peak seasons every year, large quantities of goods will be transported to Amazon warehouses. At this time, sellers should prepare for a rainy day and not wait until November. It would definitely be too late to stock up and ship the goods, and the transportation costs would be much higher. In terms of time arrangement, new sellers should put the production of products in September, which is the latest time. The factory takes about a month to produce.
Secondly, during the Black Friday and Christmas peak seasons, sellers need to make targeted modifications to all listing titles and copywriting, such as using words such as Black Friday promotions and Christmas promotions to attract buyers. Here is a trick. You can add for Black Five (exclusive for Black Friday) or Christmas Gift (Christmas gift) to the core keywords of the product to make on-site ads. Make these on-site ads with holiday words one month in advance, and set a daily budget of $50. , it can be less in the early stage. After a month of order placement and optimization, during Black Friday and Christmas, such core keywords can bring a lot of free traffic to the product, because at that time, the products corresponding to the keyword will naturally rank Already occupying a front position.
Finally, traffic during Black Friday and Christmas can last less than a month in the United States, and will last until January in countries such as Europe. Many sellers have registered accounts for the US, European and Japanese stations at the same time. In terms of stock quantity, they should place orders with the factory based on three times the monthly sales volume. In November and December of each year, Amazon will charge long-term storage fees based on the product volume for goods placed in the warehouse for more than one month, and the long-term storage fees in these two months are three times that of other months, so the sales speed of the products is also the seller’s A major factor that needs to be considered is that sales from November to mid-December should be calculated according to the replenishment quantity by sea, while goods from mid-December to mid-January can be replenished by air. Every year, there are always many sellers whose goods are piled up until February or even at the beginning of the next year, resulting in high storage fees.
In short, the peak season for cross-border e-commerce is November and December, and stocking up is a test of the seller’s supply chain and product quality. An unstable supply chain will lead to out-of-stock situations, resulting in loss of sales. Unstable product quality will cause many after-sales problems, which will have an impact on your account.