Amazon’s Off-Season Operation Method
After experiencing Amazon’s own Prime Day carnival shopping festival, it will gradually enter the off-season of the foreign trade industry, which is usually between the end of July and August. During this period, many European and American buyers will travel with their pets, and Europeans and Americans are absolutely separated from work and life. When on vacation, they often do not answer the phone or surf the Internet, let alone online shopping. Holidays in major European countries.
European countries have good welfare and long vacation time. During the peak season, sellers make a lot of money, and in the following off-season, regardless of whether they sell a lot of goods during the Prime Day event, Amazon sellers need to be adequately prepared for operations.
1. Sellers who sell a lot of orders on Prime Day are here called “surprise sellers”
“Surprise sellers” must not be complacent. If your product happens to be seasonal in summer Do not use air freight and sea freight for large-scale replenishment of products, because it is very likely that the subsequent order volume will gradually decrease, and sales will reach the lowest point around August 10th every year.
2. Sellers who are as stable as a rock on Prime Day are here called “depressed sellers”
“Depressed sellers” don’t need to be too disappointed and blame themselves. Other sellers are probably able to sell more orders because they put in more effort than you in the first half of the year. There are many, the quantity and quality of the selected products are higher than yours. First check if there are only 2 to 3 products in your store? Cross-border e-commerce products need to be selected at least 3 months in advance. During the off-season, you can contact a few more people. Look at the samples at each factory, especially for products during the Black Friday and Christmas peak seasons at the end of the year.
3. When sales continue to decline, don’t place your hopes on on-site advertising
< p>In 2017, the sales volume of a US website seller continued to increase in the first half of the year, and the factory often had no time to produce when replenishing the goods. However, by the end of July, the sales volume dropped significantly. Then, the seller increased the on-site advertising. Budget, increase the budget to 300 US dollars per day, but the conversion rate is still very low. The decrease in traffic in the off-season is not just the decline in the listing sales, but also the decline in the listing sales of the competing products.
4. , Compare logistics providers with multiple parties and adopt sea transportation
Starting from June every year, many logistics companies and freight forwarding companies in the United States begin to conduct promotions. The direct reason is insufficient cargo volume.
During the off-season, each seller’s sales volume will almost be cut in half. After purchasing a certain number of orders reasonably, you can choose to transport some goods by sea and other goods by air-shipping. You have to give up Prime Day during this period because of the shortage of goods. The express red order channel used can greatly reduce the seller’s logistics costs, thereby directly increasing the profit margin. If a new seller adopts sea shipping, he must choose a listing with stable sales. For a listing with unstable sales, he should still choose empty. Additional shipping methods for restocking.