It has been emphasized many times in previous chapters that cross-border e-commerce faces overseas markets. Since European and American countries have mature and complete intellectual property protection, they have strict regulations on product trademark rights, appearance patent rights, etc. Protection policy, for example, related brand elements such as Mickey Mouse, Donald Duck, Disney, etc. cannot be used at will without authorization from the brand owner, but the peripheral products of the brand can be operated by most sellers. Let’s take the drone toys that have become popular around the world in recent years as a case study.
The United States is a country that focuses on innovation and high-tech products. The acceptance of many innovative products on Amazon’s US site is much higher than that of other sites. The VR products in 2016 are an example.
We search for Drone toys on Amazon US.
Look at the ranking of Best Sellers.
There are more than 10,000 search results, but the demand is huge. Why is the sales volume huge?
(1) The United States is a country that likes innovative products, encourages innovation, and protects innovation, so you can feel that Amazon, as an American company, protects knowledge products very well.
(2) Many drones have aerial photography functions. Americans are unrestrained and like outdoor sports. In this way, there are many corresponding application scenarios. When running, swimming, rock climbing, and surfing at the beach, drones can be used to record every bit of life.
(3) my country’s DJI drones are among the weapons purchased by the U.S. military. The U.S. military allows soldiers to purchase suitable individual weapons and equipment for the battlefield. In this case, many American soldiers performing tasks on the battlefield will bring one or two drones.
Some people may ask, if the performance of U.S. drones is so advanced, why should we buy drones made in China? The key point is that they are cheap. Global Hawk drones in the United States sell for thousands of dollars, and fully functional ones can cost tens of thousands of dollars.
On the battlefield, when U.S. patrols on mission are unable to judge the terrain ahead and the enemy’s situation, they can use electronically controlled hovering drones to fly over suspicious targets for reconnaissance. This is better than It is much safer to risk your own life to get closer. Even if it is lost, you will only lose a few hundred dollars of a DJI drone.
Judging from the sales volume on Amazon’s US site, DJI drones are very popular, but the research and development costs of this product are very high and they all have foreign patents, trademark protection and other intellectual property rights. It is impossible for new sellers to directly sell complete DJI drone products. Because the big brand IP of DJI drones is well known by Americans, many people are paying attention to this product. Small and medium-sized sellers can completely exploit the IP of this big brand of DJI drones. This approach is both in compliance with the regulations and can be grasped. Market hot spots. New sellers can start with DJI drone accessories, which will make it easier to enter the drone toy market. Drone toy products have the following two characteristics.
First, all products have the problem of short battery life. It is entirely possible to sell batteries and charging equipment for drone toys.
Second, many products surrounding drone toys are consumables. Since drones often fly around outdoors, common accessories such as camera lenses, wind blades, protective rings, and motors are easily damaged. Sellers can purchase these products by themselves and sell them together in a package.
The picture shown is a seller specializing in drone toy accessories. The store name is SKYREAT.
Judging from the number of feedbacks in the store within 30 days, it is indeed a small but beautiful seller who pursues profits.
3-5 times the number of Feedbacks in the last 30 days is the daily sales of this store. The daily sales of this store range from 171 to 285 orders. This estimation method can only calculate the total of all products in the store. Generally speaking, the daily order volume is relatively accurate. More than 200 orders per day can support a small team of 3 to 5 people, which is the goal that every new seller should pursue within a year.