The delivery methods on the Amazon platform are roughly divided into two types: self-delivery and FBA delivery.
With self-delivery, the seller is responsible for mailing the products from China to overseas buyers. The seller can change the inventory quantity of the self-delivered products in the background at any time. Assume that the inventory quantity is 100 units and 90 units were sold that day. , the seller should immediately modify the inventory to a quantity of 100 or more. The operation here is very simple, just enter the number in the background.
FBA is the Amazon platform responsible for delivering goods to overseas buyers who have placed orders. Assume that the inventory quantity is also 100, 30 are sold that day, and only 70 are left. At this time, the seller cannot do it on his own in the background. To edit the quantity, the product can only be transported to the Amazon warehouse by air or sea. After the warehouse staff counts the quantity, the increased quantity will be displayed on the inventory page. This involves a certain amount of time required to prepare a batch of products from China to the United States or other countries. Even if the seller’s products are placed in his own warehouse, and after they are packaged, they can be signed for and received through the fastest express delivery method in 3 days, which still requires preparation 3 to 5 working days in advance. If the seller places an order with a factory, he must also calculate the production time, domestic transportation time, packaging and labeling time, and the first trip time. It will take 1 to 3 days for the Amazon warehouse to be put on the shelves. Therefore, popular products operated by sellers’ stores require at least 15 days of stocking time. Otherwise, out-of-stock products for FBA delivery will affect sales rankings, and a drop in sales ranking will affect the exposure of natural traffic, so out-of-stocks should be avoided as much as possible.
For products shipped by FBA, at least 2 variant products should be prepared to be put on the shelves at the same time. Even if one of the products is out of stock, the other product can be promoted through price reduction or increased advertising exposure to improve its ranking. , because for variant products, buyers can see other products.
The place pointed by the arrow is the variant attribute of this product, which is divided into different colors and different models. In fact, this is easy to understand. Just like buying clothes on Taobao in China, there are different colors and sizes to choose from. On the Amazon platform, they are called variants. Variants have many functions and are a very effective operating method when product out-of-stock affects rankings
Out-of-stock is something that makes many sellers both happy and painful. Out-of-stock means that the product has been If it sells out, it means losing potential sales. Out of stock generally requires the following operational methods to reduce losses.
(1) Gradually increase the selling price. As the selling price of a product increases, fewer people will buy it, which will slow down the rate at which the product is out of stock.
(2) Reduce the on-site advertising budget. In-site advertising is an essential means of attracting traffic to the site. When products are about to be out of stock, sellers can choose to lower their daily advertising budget settings, which can reduce some traffic sources and thus reduce order volume.
(3) Amazon actually has a 2 to 3-day grace period for out-of-stock products. Even if it is really out of stock, if it can be replenished and put on the shelves within 3 days, then the ranking and weight of the Listing will be There will be no impact.
Out of stock is an unavoidable situation for every new seller, and we need to treat it with the right mentality.