Sellers who have a little knowledge of e-commerce should have heard the word “hot product”. This word is a professional term in the e-commerce industry. Every Amazon seller hopes to create a hot product, but hot products have With many features, when the product itself is of high quality and reasonably priced, effective and appropriate operating methods are one of the necessary conditions for creating a hit product. Especially in the fiercely competitive Amazon US site, if the style, price, color, function and other aspects of a product are the same as those of other sellers, it will be difficult for you to enter the market as a new seller and new product. Hot item.
Here are two ways to use pack combinations to create popular products, taking the Dog Seat Belt product as an example.
The first is to differentiate through different numbers of pack combinations.
The dog safety belt was a hot product on major Amazon sites from 2016 to 2017. When Europeans and Americans travel as a group, they often bring their pets with them, and most of them have dogs. One end of this product can be connected to the dog’s collar, and the other end can be directly inserted into the car’s seat belt socket. Prevent pet dogs from falling while the car is driving. This product is cheap, lightweight and made of nylon material. However, because the product is simple to produce and easy to transport, within a year a large number of Chinese sellers are selling this product, and now it is a red sea. The black dog harness is a hot seller, sold in single quantities, and the free shipping price of $5.99 leaves almost no profit margin for other competitors. However, some thoughtful sellers increase the number of products to 2 or even 4 to sell them together, making it cheaper for buyers and increasing profit margins.
Two products are sold together for $7.99, and four products are sold together for $8.99. The delivery price of Amazon’s self-delivery is charged based on weight and size. Delivering 2 or 4 products together will definitely be much lower than the shipping cost of delivering a single product 2 or 4 times, because the purchase price of this product is only 1 ~3 yuan, so this quantity pack combination is an effective way to increase the unit price per customer and avoid competition with the same products.
The second is to differentiate through pack combinations of different colors.
The dog safety belt is intended for pet dogs. People who have raised dogs must know whether they have a male dog or a female dog. Maybe some dog lovers don’t like to hear such written expressions. They call them their “sons” or “daughters”. In short, they differentiate the genders of the dogs they raise. When applied to this product, the corresponding male and female pet dogs will use different colors.
Europeans and Americans love dogs very much and treat dogs as their own family members. It is very common to keep many dogs. Pink dog safety belts and black dog safety belts are for female dogs and male dogs respectively. in use. All the dogs are purchased by European and American people who feed female dogs, and the color is also something buyers often consider when purchasing products.
The above is the basic idea of creating popular products through pack combination. The combination of color and quantity is the easiest to achieve. The combination of different styles and different functions needs to be determined according to the specific products. Therefore, the prerequisite for creating a hot product is that Amazon sellers are very familiar with the products. It is recommended that sellers buy all the products they want to sell and try them out for a period of time, so that they can feel more comfortable during the operation.