As sellers on the Amazon platform, we must sell products that the Amazon platform likes. Amazon is a platform that emphasizes products over stores, buyers over sellers, recommendations over advertising. This is what this book tells everyone from beginning to end. Main line of operations. When the seller selects several suitable products and ships them to the Amazon warehouse for operation, there will definitely be some products that can form stable orders and store flow, while some products have no sales due to various reasons and have to be abandoned. To re-develop new products, this involves the selection criteria for product development, and there must be standards for independent products and product lines.
Independent products: refer to independent products that do not have any supply chain to use together, or buyers generally would not think of purchasing these two or several different products at the same time. For example, mobile phone cases, jeans, water bottles, pet collars.
Product line: refers to a series of products, or buyers often think that two or more products can be purchased at the same time. For example, mobile phone cases and data cables, pet collars and pet leashes.
From my years of research on products, if a product becomes a hot-seller because it is very strong, the seller should always make the best use of the product’s strong attributes, because they can seize this opportunity. some consumers. If a product becomes a hot-seller because of its appearance color, the seller should develop a series of products in this color to satisfy this group of buyers.
Now, Amazon is attracting the attention of more and more Chinese sellers. The previous method of placing orders through large quantities of goods and uploading many individual products every day is no longer suitable. The current product development and operation methods It’s all done around product lines.
Let’s take a look at some cases of sellers’ stores, which will make it more intuitive.
This is a typical professional seller. One store contains all mobile phone case peripheral products, and then look at the number of Feedback in his store.
The number of Feedbacks in 30 days is 3558. According to the calculation method in Section 7.9, this seller has more than 10,000 orders per day and is a typical super seller.
This kind of product extension around the mobile phone case is very suitable for building the seller’s own supply chain. When buyers see such store products, they will also feel that this is a professional mobile phone case seller. In this The store can have a richer selection, eliminating the need to browse in other stores, thereby increasing the product conversion rate. Over time, sellers will become more and more familiar with products around mobile phone cases, which is in line with the Amazon platform’s emphasis on products. Sellers can more professionally create excellent products around mobile phone cases.
Look at another seller’s store below.
The products in the store include washing machine covers, fruit knives, suit bags and other different products. Buyers rarely think of these unrelated products at once when shopping. When buyers When you see these products, you will first think that this is a grocery store without any professionalism at all.
Look at the number of Feedbacks from his store.
The number of 30-day feedback is only 4, and the maximum number of orders per day is 20, which obviously cannot meet the operating expenses of a full-time Amazon seller. Of course, it is also possible that the seller has just started and is in the rising stage.