The Amazon platform only allows sellers to contact buyers through email. When we know how to contact buyers, whether it is contacting buyers to solve product quality problems, or asking buyers whether they are satisfied with the product, or for some frequently used For emails, using email templates can improve operational efficiency.
In various ways of reviewing new products, the method of contacting Top Reviewer (best reviewer) is no longer feasible because this method was banned by Amazon in October 2016, but Sellers need to be clear that Amazon does not allow free products in exchange for reviews, but Amazon will not prohibit buyers from actually shopping and placing orders, so it is very important to use email communication. There are sellers who directly ask buyers to leave positive reviews in emails. If a foreigner with a strong sense of justice complains to Amazon, your account will be frozen immediately. Here are some templates for sellers’ reference.
The template for sending emails to the Top Reviewer mailboxes of the 9 major sites is as follows.
Dear XXX,
Do you want one set Silicone Cooking Utensil?
if you want please respond me
This is link for your check:
http:XXX(Amazon product hyperlink)
If you don’t want, Really sorry for disturb. Thank you so much for your time. Have a Nice day!
For the large number of orders generated by participating in the flash sale on the site, be sure not to miss the opportunity to contact the buyers to leave comments, because the prices of the products in the flash sale are relatively cheap, and what buyers buy is very cost-effective. products, they are naturally more willing to leave reviews.
If the buyer participates in a flash sale to purchase the product, he or she can use the following email template.
Dear XXX,
Did you get your XXX?
This product we did big discount for more response.
Thank you for choose us,we are so lucky
If it is not trouble,could you leave a review on this product page? http:XXX(Amazon product hyperlink)
Your review would encourage me do better and help more people to do right choice
If it have any problem,please remember send email to us,i will resolve for you with 24 hours.
Thank you so much for your time. Have a nice day!
If it is just an ordinary order generated through normal channels without any discount, you should pay attention to telling the customer some valuable information when urging the review. For example, praise her taste. If she buys a tablecloth, you can say that it shows that the hostess has a very good aesthetic. What issues should she pay attention to when using it?
If the buyer is through For products purchased through normal channels, you can use the following email template.
Dear XXX
Did you get your XXX?
This tablecloth will show great taste of the hostess.
When you clean, please XXX.
Hope you would love it.
If it is not trouble, could you leave a review on this product page? http:XXX(Amazon product hyperlink)
Your review would encourage me to do better and help more people to do right choice
If it has any problem,please remember send email to us,i will resolve for you with 24 hours.< /p>
Thank you so much for your time. Have a nice day!
In terms of reminder emails, it actually belongs to the “technical” level of Amazon operations. At the qualitative level, we need to be profound Realize that the essential point of doing this is not simply to add a few comments. Let’s take a look at how big sellers in the cross-border e-commerce industry evaluate new products.
I purchased a hot-selling LED desk lamp – TaoTronics Lamp from the store of TaoTronics, a well-known company in the cross-border e-commerce circle.
After receiving the product and opening the package, there was a warranty card inside the lamp.
This warranty card clearly states that if you register on the Zebao official website, you can get an additional 6 months of warranty. Many sellers have seen such official websites, especially sellers who have done brand registration. They should have done official brand websites, but the functions are very simple. Zebao official website is used for after-sales and secondary marketing.
Most Amazon sellers only use the official website for Amazon platform registration, while Zebao is to get the buyer’s email address. The seller contacts the buyer through the Amazon backend, and the email address is processed by the platform. This is equivalent to the seller sending the email to Amazon for review. If the seller feels that the third-party seller is just providing normal after-sales service and does not have links to other platforms or official websites, the seller’s email will be sent to Amazon for review. The email is forwarded to the real buyer.
I think this approach is both compliant and reflects the seller’s operational skills. After the seller gets the buyer’s email, he can conduct secondary marketing at any time, analyze user data, and develop new products. . In other words, Zebao not only makes money by simply selling goods on the platform, but also keeps real buyers in its hands.
The back of the warranty card also says that if you follow Zebao’s social accounts through Facebook, Twitter, etc., you can get free gifts in the future.
What deserves our attention here is the “future gifts”. It can be clearly felt that after the products operated by Zebao have a large number of fans, links to gifts can be easily distributed through social media channels, thus It not only achieves free traffic acquisition for new product promotion, but also achieves continuous increase in reviews. The most critical thing is that Zebao also transforms Amazon’s buyer resources into its own competitiveness. Many people are still thinking about how to find safe evaluation institutions, how to give away products, and how to avoid malicious returns from buyers. These problems have been solved by Zebao using such operating methods.
Cross-border e-commerce sellers should sell sustainable operating products and constantly establish competitive barriers for their own products. Amazon small and medium sellers should think about how to do constructive things.