A market that needs to be laid out in advance—Amazon Mexico
The Mexico station account belongs to the Amazon North American station account, but it can be said with certainty that 95% of Amazon sellers choose to ignore the Mexico station directly. The website address of the Mexican website is www.amazon.com.mx.
Mexico does have a big gap compared with the United States in terms of purchasing power, logistics, and customs clearance, but Amazon, Wal-Mart and Alibaba have all invested heavily in Mexico, and Amazon is building new ones on the outskirts of Mexico City. Warehouses, many sellers have also begun to launch the Mexican market. As the saying goes, everything must be planned in advance. When everyone is not optimistic, it is the best time to establish an advantage.
The online shopping market in Mexico is developing rapidly. Locals like to place orders from international e-commerce shopping platforms and are willing to accept delivery times of 5 to 8 days. From this point of view, Amazon’s FBA is very in line with local people’s usage habits and is extremely competitive. Amazon launched its Prime membership program for Mexico in 2017. Prime members can enjoy 2-day express delivery service.
Currently, Mercado Libre is the e-commerce company with the largest market share in Mexico. It is a company in Seattle, USA. The market shares of Amazon and Mercado Libre are roughly 7%.
So, if you are going to the Mexican market, you can refer to Mercado Libre for product selection.
The main company in Mexico’s transportation industry is DHL. Although delivery times are longer in some rural areas, shopping demand in these areas is also strong.
Online payments in Mexico are not mature enough, but Amazon’s FBA allows consumers to pay with cash and credit or debit cards.
Mexico’s mobile phone signal towers are mainly based on 3G networks. Now Mexico is quickly solving this problem. It is expected that local online shopping demand will be greatly released in the next 2-3 years. According to the latest data, China is currently Mexico’s second largest online shopping destination. Therefore, there is still an opportunity for China’s Amazon cross-border e-commerce sellers to enter the Mexican e-commerce market in advance.