The world’s largest retail market – Amazon US
As the world’s largest retail market, the United States has always been an advocate of global free trade. Amazon, as a very mature online e-commerce shopping platform in the United States, has at least More than 45% market share. It has developed from an initial online bookstore to the current comprehensive category shopping platform. After 2012, the product categories on the US site have been greatly enriched by introducing third-party sellers. Here, Chinese sellers contribute most of the products. Rich products will attract more buyers to shop, more buyers will attract more third-party sellers, and more third-party sellers will lower product prices due to competition, thus forming a cycle of virtuous interaction. This theory is called the flywheel theory. .
The website address of Amazon’s US site is www.amazon.com. As a super developed country, the United States has a population of more than 300 million, and the Internet penetration and usage rate is as high as over 70%. The number of Amazon Prime members has exceeded 100 million. Almost every household uses the Amazon platform for shopping. Amazon’s FBA can be achieved in the United States. 2 day delivery.
The United States is a country that encourages and loves innovation. On Amazon, even products with fierce competition will have a group of loyal fans to buy them as long as they are innovative products that meet consumer habits. Therefore, Amazon sellers don’t have to worry about fierce competition in the US site, which will make it difficult to operate and make no profit. Mature Amazon sellers only need to make products that conform to market trends and appropriate marketing plans to achieve their expected business goals.
It can be seen from the title search advertising, brand registration, and A+ page support for brand sellers that Amazon hopes that sellers will build an international brand, so Amazon sellers must have a long-term commitment to brand products. We cannot just stay at the stage of buying and selling.