The Forgotten Market—Amazon China
Amazon’s globalization is to adapt to the trend of economic globalization. Before 2011, only U.S. citizens or U.S. companies could act as third-party sellers People can open a store on Amazon, and Amazon has strict supervision over people’s information. Amazon started its global store opening business in early 2012. In order to help Chinese sellers enter Amazon more easily, it specially set up Chinese investment teams in Beijing and Shanghai. In this way, Amazon’s global store opening projects have blossomed all over China.
Amazon’s global stores are divided into China, the United States, Canada, Mexico, the United Kingdom, Germany, France, Spain, Italy, Japan, Australia, India and the upcoming Middle East and Turkey according to countries and regions.
The China site is a site that Amazon has laid out very early, but China’s domestic Internet e-commerce is very mature. Taobao, Tmall, and JD.com have occupied more than 90% of China’s market share. Because Amazon is not accustomed to the local environment in China, its annual market share is less than 1%, and few people shop on Amazon China.
All the pages of Amazon China are in simplified Chinese, and the website address is www.amazon.cn.