Lazada is one of the largest e-commerce platforms in Southeast Asia and entered the Chinese market in 2016. If you want to open a personal store on Lazada to sell goods, then you need to understand Lazada’s personal entry conditions and related fees. Then, let’s learn about Lazada’s personal entry conditions and fees.
1. Lazada personal entry conditions.
1. Be 18 years or older.
Before personal registration on Lazada, you need to confirm that you are 18 years of age or older.
2. Personal ID card is required.
The Lazada platform requires real-name authentication to enter a personal store, so you need to provide your identity certificate, contact information and other relevant identity documents.
3. As rich as possible business categories.
Sell in as many business categories as possible. At the same time, you need to upload product information and ensure the quality of the products is reliable.
4. Compliance management.
And you must abide by the relevant regulations of the platform. For violations, the platform will impose penalties and ban store accounts.
2. Lazada personal store fees.
1. Store opening fee.
When you enter a Lazada personal store, you need to pay a certain store opening fee. This fee is a one-time charge to ensure the stable operation of the platform. After merchants pay this fee, they can complete platform registration and product listing.
2. Personal store operation technical service fees.
The Lazada platform provides a variety of technical services to merchants, and the corresponding charging standards can be viewed in the merchant center. The platform’s technical services include a series of services such as data analysis and store optimization, which can help merchants better operate their stores.
3. Platform service fee.
When selling goods on the Lazada platform, merchants need to pay certain platform service fees to the platform to ensure the stable operation and business growth of the platform. Platform service fees will vary depending on the merchant’s store size and sales, and are generally levied based on a certain percentage of sales.
4. Product cost and freight.
Goods sold on the Lazada platform need to be delivered by a logistics company and cannot be delivered by yourself. Therefore, merchants need to pay a certain freight to the logistics company. At the same time, the freight will vary depending on the weight of the product and the delivery time.
The fees that Lazada personal stores need to pay include store opening fees, platform service fees, technical service fees, product costs and shipping costs, etc. Before entering a Lazada personal store, merchants not only need to meet the relevant conditions and requirements set by the platform, but also need to fully understand the various policies and regulations of the platform. Merchants should choose high-quality products, set reasonable prices, and provide high-quality customer service to increase store exposure and sales. At the same time, merchants conducting commercial activities on the platform need to abide by the relevant regulations of the platform, such as avoiding false advertising, malicious reviews and other bad behaviors; providing customers with high-quality services and quality assurance; and establishing a good brand image in a competitive environment with many merchants. and word-of-mouth, which will have a great impact on the long-term operation of the store.
It should be noted that since the Lazada platform is constantly updated, merchants also need to constantly adapt to the platform’s operating methods and rules, keep abreast of new policies and regulations, and understand the new products and sales strategies launched by the platform in order to Run your own store better. In short, before opening a Lazada personal store, you need to understand the platform’s conditions and fees, meet the platform’s requirements, fully master relevant knowledge and skills, and improve product quality and service quality, so that you can successfully conduct business and gain profits.