Lazada, as one of the largest e-commerce platforms in Southeast Asia, has now entered the Chinese market. If you want to open a store to sell goods on Lazada, merchants need to register first. Next, we will introduce Lazada’s registration process and charging standards in detail.
1. Registration process.
1. Go to Lazada official website.
First, go to the Lazada official website and click the “Seller Center” button in the upper right corner to enter the seller registration page.
2. Enter registration information.
After entering the registration page, fill in the relevant information, including store name, business category, business license and other qualification information, contact information, logistics method, etc. It should be noted that when filling in registration information, merchants must ensure the accuracy and completeness of the information.
3. Conduct qualification review.
After filling in the registration information, the merchant needs to submit the relevant business license and other relevant qualifications for review. After the review is passed, Lazada will give a prompt indicating that the review is successful and open the seller’s account.
4. Enter the store settings.
After the review is successful, the merchant needs to log in to the Lazada Seller Center and click the “Set Up Store” button to set up store information. In the store information settings, merchants need to upload store logo, banner and other pictures, and fill in store introduction and other related information so that consumers can better understand the products and other information.
5. Upload product information.
After all the store information is set up, the merchant can start to upload product information and edit the product information, including product pictures, detailed descriptions, prices and other information.
2. Charging standards.
1. Store opening fee.
Lazada In the Chinese market, merchants entering the Lazada platform need to pay a certain store opening fee. This fee is a one-time payment and is used to ensure the stable operation of the platform. After merchants pay this fee, they can complete platform registration and product listing.
2. Technical service fees.
The Lazada platform provides merchants with a series of technical services, and the corresponding charging standards can be viewed in the merchant center. The platform’s technical services include a series of services such as data analysis and store optimization, which can help merchants better operate their stores.
3. Platform service fee.
When selling goods on the Lazada platform, merchants need to pay certain platform service fees to the platform to ensure the stable operation and business growth of the platform. Platform service fees will vary depending on the merchant’s store size and sales, and are generally levied based on a certain percentage of sales.
4. Product shipping costs.
Goods sold on the Lazada platform need to be delivered by a logistics company and cannot be delivered by yourself. Therefore, merchants need to pay a certain freight to the logistics company. At the same time, the freight will vary depending on the weight of the product and the delivery time.
Registering a seller account on Lazada requires a series of qualification reviews and store setup. You also need to pay certain opening fees and related service fees to the platform. During the registration process, merchants need to abide by the relevant regulations of the platform and ensure the accuracy of the registration information. For merchants, the best way to realize commercial value on the Lazada platform is to continuously optimize business strategies and promotion activities according to market demand, and provide high-quality products and services to gain the trust and satisfaction of customers.