On the Amazon platform, advertising is an important means for sellers to promote products, increase exposure and increase sales. However, in addition to advertising traffic, there is also non-advertising traffic, which can bring potential buyers and sales opportunities to sellers. So, as a seller, how do you track non-advertising traffic on Amazon? This article will introduce you to several methods.
1. Use Amazon’s statistical tools.
Amazon provides some internal statistics tools to help sellers track non-advertising traffic. These include Amazon data reports, sales dashboards, detail page reports, etc. Through these tools, sellers can understand product views, purchases, and traffic from different sources to analyze the quality and effectiveness of non-advertising traffic.
2. Use external analysis tools.
In addition to the statistical tools provided by Amazon, sellers can also use some third-party data analysis tools to track non-advertising traffic. These tools can provide more detailed and comprehensive data analysis, helping sellers understand the sources of non-advertising traffic, conversion rates, key indicators, etc. Some commonly used external analysis tools include Google Analytics, Kissmetrics, Mixpanel, etc.
3. Create a custom tracking link.
Sellers can use custom tracking links to track non-advertising traffic. By adding specific parameters to the link, you can identify the traffic source and ad campaign, allowing you to accurately track and analyze the performance of non-advertising traffic. These custom links can be created in Amazon’s back-end management and used in various marketing activities, such as social media promotion, email marketing, and partner promotion.
4. Combine buyer feedback and comments.
Buyer feedback and comments are also an important way to understand non-advertising traffic. By carefully reading buyers’ reviews and messages, you can get information about how they found the product and their motivations for purchasing. This feedback can provide sellers with clues about non-advertising traffic sources and performance, helping them make appropriate adjustments and optimizations.
5. Track target page and keyword rankings.
Monitoring ranking changes for target pages and keywords is also a way to track non-advertising traffic. If a product’s landing page ranks higher in search results, or if a specific keyword’s search ranking improves, it’s likely because more non-advertising traffic is being directed to that product page. Sellers can use some SEO tools or Amazon ranking tracking software to monitor the ranking changes of target pages and keywords to understand the growth of non-advertising traffic.
To summarize, tracking non-advertising traffic on Amazon is crucial for sellers. By using Amazon’s statistical tools, external analysis tools, custom tracking links, buyer feedback and comments, and tracking target pages and keyword rankings, sellers can fully understand the source, quality, and effectiveness of non-advertising traffic and optimize accordingly. and adjustments to enhance product exposure and sales.