On the Amazon platform, manual advertising is one of the important means to promote products and increase sales. Amazon offers a variety of manual ad types, each with its own unique advantages and application scenarios. This article will delve into the three types of manual advertising on Amazon to help sellers understand how to use these advertising types to improve product exposure and sales.
1. Keyword Ads.
Keyword advertising is the most commonly used type of manual advertising on Amazon. It triggers ad display based on keywords selected by sellers, allowing ads to be displayed on search results pages related to the keywords. The advantages of keyword advertising are:
2. Precise positioning.
By choosing appropriate keywords, you can display your ads to potential buyers who are searching for related products, increasing your ad’s exposure and click-through rate.
Customized bidding: You can set appropriate bids based on keyword competition and budget, control the cost of advertising, and ensure that ads are displayed in key locations.
3. Profit management ads (Product Attribute Targeting Ads).
Profit management advertising is a manual advertising type based on product attributes. It allows sellers to select specific product attributes such as brand, price range, rating, etc. to trigger ad display. The advantages of profit management advertising are:
4. Fine positioning.
By selecting specific product attributes, you can display your ads to potential buyers who match your specific target audience, improving your ad’s relevance and conversion rate.
5. Manage profits.
You can set appropriate bids based on the profit margin of your product to ensure that your ads are served while maintaining a high profit level.
6. Profit management dynamic ads (Sponsored Brands Video Ads).
Profit Management Dynamic Ads are a type of manual ad that is displayed as a video. It allows sellers to display brand advertising videos on the Amazon platform to attract users to click and learn more about your brand and products. The advantages of profit management dynamic advertising are:
7. Powerful attraction.
Video ads are more engaging and visual, capturing users’ attention and increasing brand awareness.
8. Brand promotion.
By displaying brand advertising videos, you can convey your brand value and product features to users and further promote your brand image
9. Flexible delivery.
Profit management dynamic ads can be displayed in multiple locations, such as search results pages, product details pages, and related product pages, providing your brand with more exposure opportunities.
Summary:
Amazon manual advertising is an important tool for sellers to improve product exposure and sales results. Keyword advertising achieves precise positioning by selecting appropriate keywords, profit management advertising achieves fine positioning through product attribute positioning, and profit management dynamic advertising achieves brand promotion through video display. Sellers can choose suitable manual advertising types based on product features and promotion goals, and flexibly use advertising strategies to increase advertising exposure, click-through rates and conversion rates. However, in order to obtain the best results, sellers need to constantly optimize and adjust advertising strategies, monitor advertising performance and optimize based on data. By effectively utilizing Amazon’s manual ad types, sellers can increase product sales and build a stronger brand image and market position.