For Amazon sellers, the product details page is an important way for buyers to understand the product, and it is also an important factor affecting product conversion rate. Today, I would like to share with sellers the optimization of Amazon’s cross-border e-commerce product details page, that is, Amazon product list optimization. What should sellers pay attention to when optimizing product listings?
1. Actual photos of products.
Image infringement is severely punished by the platform. I believe many sellers have suffered losses as a result. I once heard that a seller’s promotion was locked. Since the image was reported as infringing, they removed it directly.
To be honest, the cool renderings are really attractive. It looks high, easily attracts people’s desire to buy, and increases conversion rates. There are also a lot of large pictures on the platform that we can lose. However, for most sellers, taking actual photos is recommended. If there is no artist available, the factory can also provide pictures.
If you want to take real-life photos of consumer electronics products, the specifics include: scene pictures, functional pictures, detail pictures, packaging pictures, etc.
2. After-sales related marketing.
Pre-sales related marketing is placed in front of details, mainly on high-traffic traffic signs, and after-sales related marketing is placed behind product pictures as the name suggests.
In fact, this position can be used to store some of the store’s profit or hot sales. If it is a new product, it is not recommended to put it at the bottom. Pre-sales related marketing placed directly at the front will have a higher click-through rate. In addition, after-sales related individuals are usually accustomed to taking screenshots on the homepage and then splicing 2-3 pictures together.
3. Supplement company qualifications.
If your company has a lot of resources, such as its own factories, warehouses and various exhibitions, it is recommended to put these highlights on a picture, and then put some related certification pictures of you, these are all fine It represents the strength of your company and is also a factor in improving conversion rates.
Many sellers are individuals or small teams, but there is a software called PS, which is very powerful and can pretend that you have a factory or a large after-sales team.
4. Display after-sales template.
These are just a few sections. You will know it if you read more, that is, a payment method, logistics timeliness, after-sales guarantee, five-star praise, etc.
But you need to make your own characteristics. If you have your own brand, it is best to highlight this tone on the after-sales template. It is best to carry your brand on the navigation bar of the entire details page, which will make you Looks very professional.
The above is an introduction to product listing optimization. I hope it will be helpful to everyone. Lianlian Cross-Border Payment always pays attention to every little thing about sellers, and will also bring articles on related aspects in future articles to help sellers operate better.