Meesho is an Indian social e-commerce platform. Its dealers can find products suitable for sale on meesho and share them on social platforms such as Facebook, Whatsup, and Instagram with one click. When consumers in the dealer’s social circle are interested in this product, they can directly go to the dealer to place an order.
In other words, Meesho does not deal directly with consumers, but serves as a dealer supply platform and sells through dealers. Individual dealers can select products on meesho and determine the final selling price based on meesho’s selling price plus their own profit.
This social e-commerce model that relies on KOL’s social media to deliver goods has a certain mass base in India. According to data provided by meesho, meesho currently has 10 million registered dealers, 500,000 monthly active dealers, 150,000 daily orders, 100 million daily page views, and more than 2 million products.
At present, meesho not only focuses on factory sellers with price advantages, but also on cross-border e-commerce sellers with strong operational capabilities, especially clothing sellers.
Meesho Advantages
1. The seller only needs to supply the goods without any additional costs.
2. Meesho and the logistics provider settle all freight charges (China domestic section, international section, last mile) and India’s import tax and consumption tax.
3. The seller shall settle the payment within 30 days after delivery, three times a month.
Meesho entry process
Retailers select products on meeshop → Share the selected products on their own Whatsapp, Facebook and other pages → Retailers publish the selected products to the entire social circle → Final consumers see the products Then confirm the purchase through inquiry → the retailer places the order on meeshop.
Meesho’s entry fee is 0, no deposit, no promotion fee, no returns, no sales commission. Just need supplies. Priority will be given to sellers who can offer unique products and prices.
The following are the specific requirements for product categories:
Clothing: women’s clothing, men’s clothing, excluding children’s clothing;
Fashion accessories: including shoes, hats, bags, necklaces , glasses, watches, rings, scarves, etc.;
Around children: including toys, stationery and children’s fashion accessories;
Kitchen furniture: only small and light items;
Beauty: makeup tools only;
Electronics: only uncharged, not Bluetooth.
It should be noted that in order to protect online distributors from expanding their customer base, the platform does not let end consumers know that distributors place orders from Meesho, and the platform does not allow suppliers to add any suppliers to the package. Store Information.