On Amazon, in addition to selecting products, the most important thing is operation. The purpose of the seller’s business is to increase the traffic of the store. Only when the store has traffic can sellers talk about business issues. For novice sellers, this can be completely confusing in the early stages of their store. This article will introduce Amazon’s operational skills and methods.
1. Product Selection
Sellers all know that Amazon is a platform that pays great attention to products, so for operations, the first thing to look at is product selection. After all, regardless of the skills of the seller, Well, regardless of ability, the final destination is the product. There is a huge market for excellent products, and high profits will be obtained under the operation of sellers. However, failed products will only lead to a shortage of operating funds and increase the difficulty of later operations. Therefore, the selection of products must be cautious, and it is the best choice to evaluate the prospects of the product from multiple dimensions.
2. Listing
Excellent products also need an excellent display page to express, so now the listing needs to be practical and beautiful, so that consumers can browse the seller’s listing traffic conversion smoothly.
3. Price
Prices in different periods are different. Sellers should know what price to set at what time. In the early stages of product launch, in order to open the market faster, the seller can set a lower price within a reasonable range; when the seller slowly opens the market and establishes a certain degree of popularity, the seller can slowly increase the price until the seller can meet the expected profit. .
4. Home page
When a seller advertises, the higher the ranking, the easier it is to achieve conversion. Therefore, sellers should pay attention to the rankings of these keywords and make appropriate adjustments so that the seller’s keywords can be displayed on the homepage as soon as possible.
5. Review
Novices often have no reviews in the early stages of operations. They need to refer to competitors’ reviews to optimize their listings. After the seller’s products begin to have certain reviews, add high-quality, High-weight buyer shows are placed in the front.
In fact, the skills of operating a store are the experience gained from the seller’s own practice, but for novice sellers, there is not so much time and money to support wrong decisions. I hope the above content can help sellers in need avoid detours. Lianlian International always pays attention to every little thing about sellers, and will also bring articles on related aspects in future articles to help sellers operate better.