Nowadays, many cross-border sellers are actively trying various new live broadcast methods and forms on Tik Tok. For example, many sellers are preparing to do face-showing live broadcasts, so at this stage, TikTok Live will share whether it is necessary to show faces during live broadcasts. Let’s first talk about the advantages of sellers showing faces in live broadcasts.
1. The audience has a stronger sense of trust in the live broadcast room.
The appearance of the live anchor will give the audience the feeling of face-to-face communication. Anchors can also convey emotions, emotions and other content to the audience more clearly through body language and facial expressions, thereby quickly shortening the distance with the audience and giving the audience a sense of trust.
2. It is easier to create character or store settings, thereby enhancing the stickiness of fans.
The connection between fans and sellers often requires a carrier, and the landing point of this carrier often ends up on a person or store, so live broadcasts make it easier for viewers to find the landing point of people or stores. Each seller and each anchor has his own live style, and the anchor can more easily become a symbol of the audience’s memory.
3. It is of great benefit to the stability and long-term development of the live broadcast room.
Looking at the TikTok UK live broadcast market, from the second half of last year to now, except for special categories (such as crystal jewelry), which can achieve healthy development, stable growth, and excellent studios, without exception, policy changes have affected This type of studio has the least impact and has strong risk resistance. Regardless of market changes and turbulence, the live broadcast data is still good. Moreover, the data of faceless live broadcasts is relatively volatile, so faceless live broadcasts have more long-term value.
4. Flexible monetization methods.
Face-showing live broadcasts in real life usually initially rely on their own advantages (such as anchors, products, supply chains, etc.) to increase the weight of the live broadcast room and thereby stabilize orders. This stage is usually a form of commercial self-broadcasting. However, live broadcasts of real people showing their faces naturally have the attributes of adults, which can fully tap the value of fans and accounts, and can horizontally expand products with the same crowd tags.