What is Amazon Distribution?
Amazon distribution is one of the common ways for sellers to promote and operate their stores. Especially for novice sellers who have unclear positioning, do not know how to select products, and are eager to place orders, distribution is the first choice for novices to promote their stores. “Distribution of goods” is conducive to the rapid launch of products, the establishment of stable sales outlets, and the creation of a linkage situation in which “one point drives the front line, and the front line drives one side”.
What are the tips for selling goods on Amazon
1. First of all, sellers need to understand the criteria for duplicate distribution and be familiar with the clear provisions in the product search rules: for the same product, the product has exactly the same or highly similar attributes; for different products, the product must be listed in the title, There are differences in fields such as descriptions, pictures, attributes, and product details. If the above content is largely similar, it will be judged as duplicate distribution, except for national sub-stations or special scenarios on the website.
2. If you need to set up different packaging methods for certain products, the number of releases must not exceed three, otherwise it will be regarded as repeated distribution; the same seller, or the same IP and the same company certification, each product is only allowed to publish one online product , otherwise it will be regarded as duplicate distribution.
3. The formulation and management rules of Amazon’s future platform will be more stringent, which is not only a challenge for small and medium-sized sellers, but also an opportunity for brand development. The continued normalization of the platform also requires sellers to spend more energy on studying brand rules, pay attention to consumers’ user experience, and provide better products and other services.
4. Specifically, there are many reasons for repeated distribution of goods. For example, in the automobile and motorcycle accessories category, if it is a universal accessory, the seller’s multiple releases of different models are considered repeated distribution; in clothing and apparel, if one of the baby’s main pictures (including SKU) is It already contains various colors or color attributes, and the seller publishes the display in different colors, which leads to repeated distribution of goods.
5. Picture differentiation method: Sellers can take pictures of products from different backgrounds from multiple angles. In addition, they can also distinguish them by using different application scenarios such as model display and product main picture;
6. Price differentiation method: For the same product, sellers can compare the price settings of the same product in other sellers’ stores and reasonably adjust their own price range. Specializing in marketing techniques based on consumer psychology, the transaction volume of stores with higher price settings will be lower, while the transaction volume of stores with lower prices will be relatively higher.
Attribute differentiation method: Sellers of the same product can explore different selling points. For example, for the same T-shirt, the selling points can be discovered from the fabric, color, and pattern; in the description of the details page, try to distinguish them in terms of text expression and group picture placement. ;The same goes for the analysis of store decoration style and size chart.