To this day, market changes are no longer the slow changes of the past. In this era, we have seen the rapid launch of countless new brands, and countless new brands have quickly emerged as a thing of the past.
Now is the era of big marketing. There is no need to be new and different, but to truly show the sincerity of the brand and create value for the target consumer groups.
Now is a great era of marketing, because competition will be unprecedentedly fierce, requiring professionalism, patience, persistence, and an attitude of pursuing perfection in order to better establish a competitive advantage.
In the era of big marketing, the essence of marketing is to gain insight into people’s hearts and satisfy or create human needs, thereby bringing rapid improvement in performance to enterprises and allowing brands to gain wider recognition. For every marketer or person engaged in marketing, the following concepts should be formed, which we call true big marketing.
Marketing without promoting sales is not marketing.
Real marketing should be scientific, rigorous, and effective. Maybe you know the saying, but in fact, you don’t know what to do.
The essence and purpose of marketing is to increase sales and sell. This is a timeless truth. However, today’s marketing is no longer the applause of the past. When the target consumer group appears, you will over there. “Big marketing” is not the most expensive marketing, but the most effective marketing.
Many peers and even many partners have told us that the funds required to do this kind of marketing activity are not enough for us to continue to increase. Can you help us achieve our goals? I don’t know if it can be realized, but in my opinion, the above behavior is definitely not big marketing.
Real big marketing has its own evaluation criteria. The evaluation criteria are: big marketing can always find the appropriate levers and obtain the maximum marketing effect through reasonable investment.
Large markets can make 10,000 look like 1,000,000.
Mad man George Louis said that a big idea is an idea that makes 10,000 like 1,000,000. The essence of big marketing and big ideas are the same.
Big marketing requires big creativity. Big marketing needs to be based on the actual needs of target consumer groups and requires unusual creative expressions to speak out for brands and products. In the era of big marketing, results come first.