Registration Rules
Registering an AliExpress store and account requires completing AliExpress enterprise certification or individual business owner certification. After enterprise certification, you can join AliExpress’s “Standard Sales Plan” or ” “Basic Sales Plan”, individual industrial and commercial accounts can be added to the “Basic Sales Plan”. After the store is successfully registered, there will be a member ID automatically assigned by the system. This ID is unique and cannot be modified. A member can only have one AliExpress account that can sell goods (AliExpress account refers to the main account). It is prohibited to rent, lend, or transfer member accounts. If there is any relevant behavior, all risks and responsibilities arising therefrom shall be borne by the members themselves. AliExpress has the right to close the member account.
AliExpress has the right to terminate or withdraw accounts that have failed identity authentication and have not logged into AliExpress or TradeManager for one consecutive year. If a user’s account on AliExpress is closed due to serious violations, he is not allowed to re-register the account; if he is found to have re-registered the account, AliExpress will close the member’s account.
Trading rules
1. Search sorting rules
AliExpress’s search sorting aims to help buyers find the products that best meet their needs. The ranking is a comprehensive consideration of factors such as the quality of the product’s information description, the relevance of the product to the buyer’s search needs, the product’s transaction conversion ability, the seller’s service ability, and search fraud. The quality of product information description usually includes the description quality of category, title, attributes, detailed description, pictures, price and other information. The correlation between the product and the buyer’s search needs includes the relationship between the category and the search terms, the relationship between the title and the search terms, and the relationship between the attributes and the search terms. The seller’s service capabilities include praise rate, arbitration, service response speed, order execution, etc.
In terms of anti-cheating in platform rules, if there are serious violations such as credit and sales hype, misplaced categories, no sales, title stacking, repeated distribution, ultra-low or ultra-high prices, etc., then Sellers will be punished by having their illegal products ranked lower, or even having their entire store demoted or their account closed.
The following details what constitutes serious search violations.
Category misplacement
Category misplacement means that the actual category of the product is inconsistent with the category selected for the published product. Sellers should avoid misplacing categories during the product release process and need to pay attention to the following points:
▲ You must have an understanding of various industries and categories on each level of the platform, and know that the products you sell are physically In terms of attributes, which category should be placed under it? For example, if you are selling mobile phone cases, you should know that the mobile phone cases belong to the mobile phone category;
▲You can check the display categories of such products online through product keywords , as a reference;
▲View the recommended category hierarchy layer by layer according to the products you want to publish, or you can use product keywords to search for recommended categories, so as to select the most accurate category in the category recommendation list , please pay attention to correctly filling in the important attributes of the product when publishing.
Wrong selection of attributes
Wrong selection of attributes means that when the user publishes a product, the category is selected correctly, but the selected attributes are inconsistent with the actual attributes of the product. In order to avoid mis-selecting attributes during the product release process, sellers can refer to the following practices:
▲ Understand the attributes set in various industries on the platform, and know the physical attributes and marketing attributes of the products they sell. What are they? For example, T-shirts have attributes such as color, size, material, sleeve length, collar type, etc.;
▲You can check the display attributes of such products online through product keywords as a reference;
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▲In order to avoid wrong selection, you can choose the category according to the product you want to publish, and consider the attributes to be selected when publishing one by one; you should also avoid omissions, such as forgetting to select the “sleeve length” attribute when publishing the product; At the same time, avoid multiple selections. For example, the product has no obvious style attributes, but the bohemian style is selected.
Title stuffing
Title stuffing refers to the behavior of using keywords multiple times in product title descriptions. The product title is an important factor in attracting buyers to enter the product details page. The number of words should not be too many and should be as accurate, complete, and concise as possible.
The description of the title should be a complete and smooth sentence. For example, describing a wedding dress “Ball Gown Sweetheart Chapel Train Satin Iace Wedding Dress”, use Wedding Dress as the core keyword of the product.
Title Category Mismatch
Title Category Mismatch means that the product category or some keywords in the title do not match the actual products sold. To avoid title category inconsistencies, you can first check whether the category of the product is selected correctly, and secondly check whether there are keywords in the title that are inconsistent with the actual products sold.
Black five categories of misplaced products
Misplaced products refer to five categories of special products, including order links, freight difference links, gifts, deposits, and new product announcements, that are not placed in the designated places according to regulations. in the special publishing category. The correct publishing category for these five categories of products on the platform is “special category”. When sellers publish these five categories of products, they should put them in the specific category of “special category”, so that buyers can quickly purchase all products. Do not put the products you need in other categories to successfully complete the transaction.
Duplicate distribution
Each product must have obvious differences in fields such as title, price, picture, attributes, detailed description, etc. If only the product images are different, but the product title, attributes, price, detailed description and other fields are the same, it will be regarded as duplicate distribution. If you need to set up different packaging methods for certain products, the number of releases must not exceed 3, and the excess products will be deemed to be repeated distribution. For the same seller (including accounts owned or actually controlled on the AliExpress website), only one online product information is allowed to be published for each product, otherwise it will be regarded as repeated listing.
In the process of publishing products, do not publish the same product multiple times; for different products, do not directly use the main image of an existing product or directly copy the title and attributes of an existing product when publishing. ;For different products, in addition to reflecting the differences on the main image, key information such as title, attributes, and detailed description must also be filled in to distinguish them from other products.
Advertising products
Advertising products refer to products with an advertising nature for the purpose of promoting a store or product (including but not limited to leaving a message in the product title, picture, detailed description information, etc. Contact information or non-AliExpress third-party links, etc.) to attract buyers to visit, but the product description in the information is unclear or there is no actual product.
Description discrepancy
Description discrepancy refers to the obvious inconsistency between titles, pictures, attributes, detailed descriptions and other information, and the information is suspected of fraud. For example, the actual sales product has errors in the attribute description, the main image of the product does not match the detailed description image, the title minimum order quantity does not match the set minimum order quantity, the title packaging method does not match the actual set packaging method, abuse of brand word descriptions, etc. All are inconsistent with the description.
Measurement unit cheating
Measurement unit cheating means setting the measurement unit to a unit that is obviously inconsistent with the regular sales method of the product, or using the packaging in the title or description as the sales quantity Calculate and spread the price of the product onto the packaging to mislead buyers. For example, the seller counts the packaging as the sales quantity in the title, making the buyer mistakenly think that the unit price is very low, or sells the shoes at a single price.
Super low-priced products
Super-low-priced products refer to sellers posting products at a low price that deviates greatly from the normal sales price. When sorting by price, they attract the attention of buyers and defraud them. exposure.
Super high-priced products
Super-high-priced products refer to sellers posting products at a high price that deviates greatly from the normal sales price. When sorting by price, they attract the attention of buyers and gain exposure.
Freight fee discrepancy
Freight fee discrepancy means that the shipping fee set by the seller in the title and freight template is lower than the actual freight charge. For example, the normal sales price of a wedding dress is US$159.47, and the seller sets the price of the product to US$0.01 and the shipping fee to US$159.46; or free shipping is marked in the title, but the actual product does not provide any Free shipping for one country or free shipping for only some countries are considered shipping inconsistencies.
SKU cheating
SKU (Stock KeepingUnit) is the unit of inventory measurement, which can be based on pieces, boxes, pallets, etc. SKU cheating refers to sellers deliberately evading product SKU setting rules and abusing product attributes (such as packages, accessories, etc.) to set low or untrue prices to rank products higher (such as price sorting); or in the attributes of the same product Place different products in the selection area.
SKU cheating is roughly divided into the following situations.
▲Put different products for sale in one link (such as touch pens and mobile phone cases)
▲Place normal products and products that are not supported for sale (or abnormal) in one link For sale at the same link.
▲Sell regular products and product accessories (such as watches and watch boxes) in one link
▲Bundle products with different attributes into different packages or bundle other accessories in For sale in a link. For example, bundle mobile phones of model A and mobile phone cords of model A into one package, bundle mobile phones of model B and mobile phone cords of model B into another package, and sell them in the same link.
▲Sellers want to obtain false sales volume by marking SKU products with low prices, or obtain price search rankings through ultra-low prices of false SKUs. Such behavior is SKU cheating and is severely punished by the platform. Behavior.
▲Replacing a product means modifying the title, price, picture, category, details and other information of the original product and then releasing other products (including updated products, new products should be re-released). For buyers, Home purchase was misleading. If the modification only involves the supplement or correction of the original product information and does not involve the replacement of the product, it will not be regarded as the act of “replacing the product”. If the product is identified by the system or reported by others as suspected of replacement, and it is verified to be true after manual secondary verification, the platform will clear all sales records of the product and rank the product lower; if sales hype occurs repeatedly, the platform has the right to remove or remove the product from the shelves or Delete the product and reserve the right to impose overall penalties on the seller/store.
Credit and sales hype
Credit and sales hype refers to increasing the sales and credit of goods through abnormal transaction methods, thereby gaining more exposure. It creates unfair competition, misleads overseas buyers in purchasing goods, and disrupts market order. The platform handles this type of behavior in the following two ways.
▲For sellers identified by the platform as credit and sales hype, the platform will delete their illegal credit points, products and sales records and impose penalties on lower search rankings. Orders involved in credit and sales hype will be punished. Carry out refund operations, and depending on the severity of the store’s violations, penalties of 6 points/time, 12 points/time, 24 points/time, 48 points/time, or direct withdrawal will be given.
▲The platform is a seller who hypes up their credit and sales volume. Regardless of the severity of the behavior, the platform will remove them.
2. Order timeout rules
After the buyer places an order, the buyer and seller need to complete the transaction within the specified time. If the buyer fails to pay in time within 0 days from the time the buyer places the order, the order will be automatically closed; after the buyer pays and before the seller ships the goods, the buyer can apply to cancel the order.
After the buyer’s payment is successful, the seller needs to complete the delivery within the agreed stocking time. If the goods cannot be shipped in time, you can negotiate with the buyer to extend the delivery time. If the seller fails to complete the delivery within the agreed stocking time, Once the shipment is completed, the order will be automatically closed and the payment will be returned to the buyer.
After the seller completes all shipments, the buyer needs to confirm receipt of the goods within the delivery time promised by the seller. If the buyer has not received the goods, the seller can extend the buyer’s receipt time; if the buyer If the buyer has not confirmed the receipt of the goods and has not applied for a refund, the buyer of the order will time out to confirm the receipt and the transaction will be deemed to be completed.
If the delivery time promised by the seller is less than 10 days (natural days), the buyer can apply for a refund after the seller delivers the goods; if the delivery time promised by the seller is greater than or equal to 10 days, The buyer can apply for a refund 10 days after the seller delivers the goods.
3. Logistics rules
Sellers are free to choose which logistics services are used for delivery. Buyers can choose the logistics method among the logistics services provided by the seller. After the buyer selects the logistics method, The seller must ship the goods according to the logistics method chosen by the buyer. When the seller fills out the shipping notice, the waybill number must be complete, true, accurate, and queryable.
4. Evaluation rules
After the transaction is completed, the buyer and the seller can evaluate each other. The evaluation rules include credit evaluation (Seller Summary) and store rating (Detailed Seller Ratings). Through a large number of buyers rating and evaluating the seller, the seller will receive a comprehensive score. These comprehensive scores and evaluation details will have a multi-faceted impact on the seller, such as search weight, application for AliExpress platform promotions, and influence on future potential buyers. home purchasing decisions, etc.
Credit evaluation includes “positive rating” and “review content”. Comment content includes “text comments” and “picture comments”. Credit evaluation buyers and sellers can evaluate each other, and buyers and sellers can also respond to negative reviews they receive. Negative reviews given by buyers will affect potential buyers’ purchasing decisions in the future. If a seller receives unreasonable negative reviews from buyers, they can use the reply function to explain and reverse the negative impact on potential buyers.
Store rating refers to the buyer’s anonymous assessment of the accuracy of the product description provided by the seller in the transaction (Item as Described), communication quality and response speed (Communication), and product quality after the order transaction is completed. The evaluation of the service in three aspects including the reasonableness of the shipping time (Shipping Speed) is a one-way score from the buyer to the seller, with a total score of 5 points.
The calculation principle of Merchant Positive FeedbackRatings, Product Ratings and Store Ratings (Feedback Score) is:
Four and five stars add 1 point, and three stars do not add points. No points will be deducted, 1 point will be deducted for one star and two stars;. Orders with a transaction value of less than US$1 are not included in the positive rating and product rating;
Reviews on special products such as additional shipping costs/price differences, gift categories, customized products, etc. are not included in the positive rating and product rating.
5. Loan rules
Under normal circumstances, the AliExpress platform will release funds to sellers after the transaction is completed and the buyer’s no-reason return protection period expires, that is, the buyer confirms receipt of the goods. Or the system will automatically confirm the receipt of the goods and release the payment to the seller after 15 natural days. For sellers with excellent operating conditions, the platform system will conduct a comprehensive evaluation based on the seller’s operating conditions and credit, and can provide advance loans for some orders before the transaction is completed.
6. Commission rules
The annual technical service fee paid by the seller to the AliExpress platform when applying to open a business category will be refunded by the platform after reaching the sales volume required by the platform. Fees for technical services. In addition, the platform will charge sellers a certain proportion of transaction commission based on the total order transaction amount (including product amount and shipping costs). The commission rate for some categories is 5%, and the commission rate for some categories is 8%.
Violations and Penalty Rules
The AliExpress platform divides sellers’ violations into four categories: violations of intellectual property prohibitions and sales restrictions, transaction violations and others, product information quality violations, Serious violations of intellectual property rights.
Seller service level
Seller service level is after the AliExpress platform evaluates various indicators of sellers and divides them into excellent sellers, good sellers, passing sellers and failed sellers Sellers, sellers of different levels can obtain different platform resources. You can see the two scoring results of “monthly service level” and “daily service points” in the AliExpress seller backend.
The higher the daily service score, the more beneficial it is for search ranking. However, search ranking is affected by multiple factors, and daily service score is only one of them.
Sellers with different service levels that month will receive different resources from the platform.