Since it is a cross-border e-commerce operation, the first skill requirement is language ability. This depends on the platform and region you need to be responsible for. If you need to be responsible for the operation of Amazon Japan, then Japanese language skills are a must. Generally speaking, for the cross-border e-commerce market in English-speaking countries, because China has done a relatively good job in popularizing English education, you can engage in operating business according to the CET-4 standard for college students; for the cross-border e-commerce market in countries with small languages, You need to reach the second gradient level of the local language proficiency level test, such as Japanese N level.
The second is the ability to record and analyze data. In this regard, Excel is already capable of handling most situations, including traffic analysis, conversion rate analysis, advertising data analysis, etc. However, when the amount of data gradually increases and the responsibilities change from junior operations to advanced operations, SPSS, The third aspect of programming languages such as SQL and R language is product selection, that is, product-related capabilities. Although many operators say “seven points for product selection and three points for operation”, if the sales volume is not stable and the store data will not be analyzed, then even if we give you excellent products, you will not be able to achieve good sales, so product related Ability is placed third.
The fourth is programming application ability. A distinction needs to be made here with the responsibilities of the T part of the company. The operational programming application ability lies in breadth rather than precision. For example, capturing the real-time sales volume and ranking of competitors, analyzing the average price of a category, etc. Sometimes the solution of a certain technical problem can bring great reference value to the operation work. Of course, it also requires other capabilities such as logistics decision-making and marketing planning. , but these capabilities mainly play a supporting role in operational work.