The above content answers the question of “where to choose products/in which field to choose products”, the following discussion will discuss the question of “what products to choose”, that is, competitive product analysis.
The answer to the question of what product is a hit cannot be figured out by tapping on the forehead, nor can it be seen at a glance by aimlessly browsing 1688 or various overseas independent websites. When selecting products, we need to be purposeful. This “purpose” itself can only be accomplished by observing our competitors and market trends, which is the process of “competitive product analysis.” Because there are many eye-catching products, but only those products that make customers willing to pay for them can be considered good products.
Competitive product analysis and market evaluation are inseparable. We have reached a conclusion in the evaluation just now, whether it is a large seller or a small seller, they should not enter any monopoly market. For example, the “rufle hem sweater” market listed in the article, the products in this market belong to the product category that “although it is eye-catching, no one buys it”, we can summarize the product elements of these categories as follows:
Solid color series; cable knit chunky sweater thick knitted sweater; rufle pleated hem style; deep color dark color; pullover pullover sweater; long sleeve long sleeve.
Then the product elements of the “perfectly competitive market” that are “eye-catching and customers are willing to buy” are summarized as follows:
solid solid color series; cable knit chunky sweater thick knit Sweater; draped long hem style; light color bright color; cardigan cardigan sweater; long sleeve long sleeve.
Finally, we summarize the “hot style” elements in the “oligopoly market” as follows:
tasselhem fringed hem; deep color floral dark + print; poncho cloak; cardigan cardigan sweater ; 3/4 sleeve 3/4 sleeve.
Finally, we can make a list of elements of competitive products.
The top of the table is qualitative words, and the bottom of the table is long-tail words. When selecting products, you can select products based on “long-tail words + qualitative words”, such as “draped 3/4 long sleeve light color” cable knit chunkysweater cardigan.
What should be noted here is that the combination of these words is not our keywords or titles, but the basis for product selection. For example, the search volume of the word “light color”. Very small, it just tells us to choose those “bright color” styles.
After completing the above two steps, we can use these basis to go to Wish, 1688 or foreign independent websites to select products. Or purchasing and stocking up. Because this article focuses on examples, the final vocabulary is not very accurate. In a real operating environment, you need to spend more time and energy on competitive product analysis, so that there will be more information. Remarkable effects.
It should be noted that this method has advantages and disadvantages.
Pros: The method is highly practical and has the highest hit rate for “hot items”; it can comprehensively analyze the market structure. Understand the dynamics of competitors and market trends.
Disadvantages: The workload of market assessment is large, and competitive product analysis is time-consuming; it is impossible to use the method of product distribution; it requires high experience of operators.