Operators who have opened a store on the Amazon platform should be familiar with its operating rules. Using paid advertising to promote products on Amazon does not have much effect, but if there is no advertising, how to increase product traffic? If operators want to increase product traffic, they need to understand where the traffic comes from.
Search traffic
Four factors are directly related to search traffic, including: product sales scale, buyer’s clicks and praise, keyword matching, logistics speed.
Among these four factors, the most significant impact on search traffic is keywords. A high matching degree of keywords will lead to a higher search ranking. Therefore, operators must work hard on keywords to better display the characteristics, nature and preferential content of products in front of consumers. In this regard, you can analyze the keywords with relatively large search volumes on the platform, or you can set your own product keywords with reference to the best-selling products in the category.
In modern society, people’s pace of life is getting faster and faster, and users will also pay special attention to the logistics speed of products when consuming. Therefore, operators should cooperate with highly reputable logistics companies to ensure smooth transportation of goods. In addition, we must provide users with thoughtful services, ensure product quality, and meet consumer needs.
?Ranking traffic
The Amazon platform conducts various rankings of products based on their different attributes, such as the best-selling list based on product sales and the best-selling list based on the degree of discount. Discount list, price list based on product prices, etc. In order to increase the traffic of your products as much as possible, you must make your store’s products rank on each list.
If a certain product is generally popular with consumers, measures should be taken to allow more consumers to provide feedback on the product, thereby improving the product’s ranking. Operators can also launch new products at specific times. It is best to ensure that discounted products can be launched every day, and at the same time use words with high search volume to describe their products.
?Associated recommendation traffic
Associated recommendation means that the Amazon platform recommends some products to users based on analyzing user consumption behavior and habits. On the Amazon platform, if your products can be recommended, you can significantly increase your sales. If operators want to increase the traffic of product related recommendations, the most effective and critical way is to expand the scale of product selection.
?Left category navigation traffic
Most consumers who log in to the Amazon platform will look for the products they need in the search bar or category navigation. These two methods generate more traffic. Due to the traffic brought by advertising and marketing methods, operators need to accurately fill in the classification nodes of the products to facilitate consumers’ searches.
?Activity promotion traffic
Special promotion is the main promotion method on the Amazon platform. This activity can be divided into two categories. One is where the product manager selects products for promotion; the other is It is the operator who submits reports and participates in the promotion of the platform. Therefore, operators must improve the performance of their products and make the products meet the selection requirements, so as to increase the flow of event promotions. When participating in events, they must provide more discounts to consumers to increase product sales.