When it comes to promotion, there must be many sellers who find it difficult. You will think, “I have never done promotion, how could I do this?
The reason why I have this fear of difficulty is because the seller does not understand the word promotion at all. The following is introduced The only threshold for this promotion method is your understanding of your product. If you understand your product directly and have a thorough understanding of your product, you will not find this kind of promotion difficult. Therefore, do not be afraid of difficulties and follow the steps in this article. Let’s continue.
Let’s popularize a concept, long tail words. To put it more vividly, this word is like a long tail. What do we mean? The colored part is what we call long-tail words here, just like a long tail. The y-axis here represents the number of searches and the corresponding difficulty, while the x-axis represents the number of words.
< p>As a novice seller, it is impossible to optimize. Therefore, we should focus on those keywords with a small number of searches but a large number of words and low optimization difficulty.
You don’t have to worry about whether these long-tail words can bring traffic. We can use the following example to understand the traffic. It doesn’t have to be large, precision is the best.
Customers searched for a long term. The ending word womens handbags fit for red dresses. This customer wants to buy a bag to match her red dress. However, we can look at the search results shown in the picture, and there is no search result that can tell the customer the answer at this time. , if you write an article to tell a customer how to match a red skirt with a green bag, the customer will definitely choose your website to view it. If your article gives her enough reasons to buy, she will definitely click on your article. Use the purchase link here to purchase instead of hesitating to search.
But it should be noted that the reasons for purchase given here must be professional and appropriate, and cannot be “just to give new words.” “Worry”, it is obviously not suitable but forcibly telling customers that it is suitable for the sake of promotion and sales is ineffective. Even if the customer listens to your words and buys the product, they will still return or exchange it when they find that they receive an inappropriate product.
But some people also worry about some issues. The first question is, how to promote the article so that customers can see it?
We can look at the search results just now, but in fact there is no such thing. No one is your direct competitor, and no page is discussing this issue. If only one of your pages is discussing this issue, your page is the one that best meets the customer’s search needs, and Google will naturally put your page on it. The page is presented to the customer as the most matching result. The second question is that there are very few people searching for these words. What is the use of writing them? First of all, we must understand that although there are few people searching for this kind of words, the accuracy is very high. Searches like this Ci customers must have a strong purchase demand for this package. So, although it is small, it is accurate. Isn’t this what we need? Secondly, if you are worried about the number of people, let’s look at another example.
Another search term is used here for display: what size of evening dress should a 200 pound woman wear. Let’s look at the second search result. Although this word is a very long word, we can still see that there are many people in this post discussing what size of clothes should be worn by people with how many pounds. Just imagine, if you tell a customer that you have the skirt she wants to buy, and you tell her directly that she weighs 200 pounds, how tall she is, and what size she should wear, will she not place the order? If I don’t place an order, I might not find the second, more suitable content.
We still haven’t solved the problem of quantity. The main reason why long-tail words have long tails is that they are large in number. What if we change the weight number inside? How about changing the clothing type again? Is it possible to combine countless keywords? Do you still worry about the number of keywords?
So, as long as you know your product very well, you will know the parameters of the product well, and you will also know the pain points and needs of your customers well. It is not difficult for you to create this kind of content one article a day. If you can persist for three months, you will have nearly 100 pieces of content like this, which can bring you accurate customers every day. Do you still think that your product will not be promoted?
All you need to do is write out the different needs of different customers in an article, and the rest is to wait for customers to come to your door. If you keep doing this, after a year, your number of fans will be considerable, and you will have a steady stream of customers.
As can be seen from the above example, each long-tail word may be searched very few times per day, but its accuracy is very high. You can greatly expand your keywords through expansion, and it is actually very convenient for you to obtain the needs of these customers. There are many Answered Questions under Amazon’s best-selling products. What is recorded here are very real customer needs. You can find inspiration from here, create your long-tail keywords and pages, and then paste your Amazon link in the article, so that you can continue to bring yourself Traffic is up.
Now, do you still think this method of off-site traffic is difficult? Anyone can create many pages to attract customers as long as they study the product and analyze customers seriously. However, one of the difficulties in this matter lies in the product, and the second difficulty lies in the seller’s own execution ability. Because the operation of this method requires great care and perseverance, it can be said that winning lies in execution!
So, a method that does not require too many superb skills and gorgeous operations, if we implement it in place, we will definitely achieve success. Let’s start by writing an article every day.