In recent years, global trade has been weak, and the “anti-globalization” momentum of conservatives in various countries has brought challenges to China’s exports. External demand has been sluggish, foreign investment and manufacturing have migrated to Southeast Asia, and India has risen secretly. In such a complex era, our country The traditional competitive advantages of foreign trade are weakening, and new competitive advantages have not yet been formed. It is in the “green and yellow” stage. Industrial development is facing “double squeeze” from developed countries and other developing countries. The development of cross-border e-commerce is very important for promoting the transformation of my country’s foreign trade. The upgrade is significant.

Judging from the current predicament, insufficient market orders, smaller profit margins, and low-end product value are the three major problems that plague the development of foreign trade companies, and are also the key to the adjustment of foreign trade structure. The flexibility of cross-border e-commerce just hits the pain points of traditional manufacturing and foreign trade. With the help of this new business model, companies can expand the sources of information on international market demand, establish online online sales channels, and make the foreign trade chain flatter and reduce intermediate links. , independently control marketing channels and demand feedback, reduce transaction costs and operational complexity, and help enterprises create their own brands and get rid of the predicament at the low end of the value chain.

Cross-border e-commerce is expected to reshape the future global economic and trade business form and create new international economic and trade rules in the Internet era. To this end, in terms of policy, facilitation measures such as deepening regional customs clearance reform, increasing paperless customs clearance operations, optimizing supervision and inspection mechanisms, and accelerating the construction of electronic ports have been comprehensively launched. When companies focus on hot topics such as brand extension, online B2B, product diversification, emerging markets, and mobile commerce, the challenges of dealing with trade frictions, integration of domestic and foreign trade, and lean operations have become increasingly prominent.