Initially, cross-border e-commerce exports started with small and medium-sized sellers selling and mailing cheap Chinese-made goods to foreign consumers on eBay. In the past ten years, this type of pure 2C cross-border retail exports has grown to a certain scale. How big is this market? Many industry research estimates on the market are too rough.
According to eBay’s financial report, GMV in 2015 was US$80 billion. Combined with 30% of its Top 1,000 sellers from China; and counting super sellers, such as Youkeshu, Aoji and other performance disclosures, each Channel sales account for less than 10% of the total contribution of independent enterprise websites. The four major platforms of Amazon, eBay, Aliexpress, and Wish are still the mainstream. Few of them, such as DX and Cross-border Express, have achieved sales of hundreds of millions of dollars; while the four major platforms are still the mainstream. Among the large platforms, AliExpress and Wish have relatively small physical volumes, while emerging players such as Lazada, Cdiscount and Jet have a very small proportion. Based on this comprehensive estimate, the current total cross-border retail exports should not exceed US$70 billion.
Of course, market development cannot only be based on the immediate base. The growth of cross-border e-commerce is amazing and the prospects are attractive. A large number of Chinese sellers have flocked to it. Taobao and JD.com are the two largest domestic e-commerce companies, while cross-border e-commerce has been developing for many years. Except for Amazon, which seems to have become its own pole, the overall situation is still in a state of melee among the heroes.
Those who join early or late still face many common industry problems. This also means that if all obstacles are removed and driven by multiple factors such as policy dividends, buoyant supply and demand, capital influx, and improved logistics and payment facilities, the market will continue to burst into volume, and there is room for giants to emerge in the cross-border trade field. However, success in the e-commerce field can no longer be pinned on “catch the early market”. With the influx of a large number of merchants and the homogenization of products, the first half of cross-border cross-border has quickly entered a feverish state. The future will be determined by factors such as branding, operations, and overseas warehouses. Overlay. Therefore, it is necessary to study not only macro-level policies and meso-level models, but also micro-level operations.