Japan has a population of 120 million and the e-commerce market is huge. Japan, which is adjacent to China and has geographical advantages, has gradually developed into a market with great growth potential for Chinese enterprises’ exports. Cross-border e-commerce sellers have long opened accounts in Japan’s Rakuten and Yahoo for direct mail exports. There are many sellers who are doing very well. This also proves the great potential of the Japanese market. Rakuten has 50,000 merchants stationed in it and sells the best. are 3C products.
Many young people in Japan rely heavily on online shopping, and Amazon often becomes their first choice, ranking high on the list. Japan is an island country with quite mature logistics, and the quality and speed of delivery are very stable. Except for Okinawa and Shikoku Island, all general items can be signed for in one to two days.
Customs clearance at Japanese ports is very troublesome, and improper replenishment in overseas warehouses is risky, because Japanese customs has very strict requirements for the entry of goods. If you are not professional enough or do not declare goods as required, you will often encounter inspections and seizures. This results in a lot of costs and delays. In addition, customs duties and warehousing service fees will also be relatively high. Customs taxes are divided into import tariffs and consumption taxes. Different categories of tariffs have different tax rates. The consumption tax is 8%. Generally, no tariffs will be levied if the declared amount is less than 10,000 yen. However, CIF must be marked on the proforma invoice, otherwise the freight will be charged. The declared prices of the products are added together and declared together.
Usually, many products require Japanese inspection and license, which is cumbersome to operate, especially for children’s products and safety and hygiene products. The requirements are very strict.
There is no outstanding third-party payment platform in Japan, and direct bank transfer and credit card payment methods are very common. There are three main express delivery companies in Japan, namely Yamato, Sagawa Express and Japan Post. Consumers have relatively high requirements for delivery time, because the express delivery industry here is so developed, the level of refined logistics management is the best in the world, and “scheduled delivery” is fully popular.
Using FBA, Chinese sellers can provide priority same-day and next-day delivery services to Japanese consumers. Some services can be delivered to convenience stores or collection lockers in front of stations. For an aging society like Japan, the existence of e-commerce also has a social significance, that is, daily meal delivery can alleviate the loneliness of the elderly and detect unexpected situations in time.