I believe many sellers have heard of the term AliExpress affiliate marketing more or less, but are not particularly familiar with it. This article will introduce AliExpress affiliate marketing in detail.
1. What is AliExpress affiliate marketing?
The AliExpress Alliance is a “pay-for-performance” promotion model officially launched by AliExpress, one of China’s largest overseas online alliance systems. Sellers who join AliExpress affiliate marketing can gain a large number of overseas website exposure opportunities and enjoy customized promotion traffic in the alliance area. AliExpress affiliate sellers only need to pay affiliate commissions for transaction orders brought by the affiliate website, and do not need to pay for transactions. This is a very cost-effective promotion method.
2. The difference between AliExpress affiliate marketing and through train
In terms of payment method, the alliance pays by transaction, while through train pays by click. In terms of placement, in addition to the existing on-site channel display, the alliance will also receive additional exposure in special locations of the alliance’s products; additional exposure can be obtained outside the site. The through train is exposed inside the station.
3. How to join AliExpress affiliate marketing?
Click “My AliExpress” → “Marketing Center” → “Affiliate Marketing” to confirm the service agreement, and you will successfully join AliExpress affiliate marketing. Once you join the alliance, all products in the store will become alliance products. At the same time, the system will automatically set affiliate commissions for all your products based on the default affiliate commission ratio set by the seller.
4. Marketing and promotion path of AliExpress alliance
AliExpress alliance area: divided into on-site and off-site.
Onsite: home page, top indicators, activity page, search results page, bestseller list, multi-language alliance area.
Outside the site: media station, shopping guide station, vertical website, SNS, blog, mobile banner, marketing email, pop-up advertisement, floating advertisement, etc.
5. Marketing and promotion time of AliExpress alliance
It takes 15 days for buyers to enter the store through the promotion link for the first time. If the buyer enters again through the promotion link within 15 days, the calculation will start again from the date of clicking the promotion link.
6. AliExpress affiliate marketing order commission calculation:
If the products do not have any commission set, they will be calculated based on the default commission rate;
If If the commission is set for the category corresponding to the product, it will be calculated according to the commission ratio of the alliance of the category to which the product belongs;
If a product has been set as the main product, it will be calculated according to the alliance commission ratio of the main product.
The effective priority of affiliate commission is: commission rate of main products > commission rate of category > default commission rate of store. (Currently, because the categories of each store are clearly divided, the commission ratios of individual categories have been cancelled. There is only one store with default commission ratios and main product ratios)