Discovering products with market potential is a big challenge for sellers.
In order to help sellers find products with the greatest potential, here are some product selection tips:
1. What products can become hot-sellers? To become a hot-seller, the product selected by the seller must have the following characteristics:
Low price, between 21-200 US dollars
Small size, light weight, easy to transport
The daily sales volume is more than 10
The minimum profit margin of the product is around 20-60%, and the selling price is 2-3 times the cost
Express air freight can be used
The number of reviews is less than 150
If the seller has done product research and selected many types of products, they can be filtered according to the above criteria. Of course, it does not mean that if it meets the requirements, it must be a hot-selling product, and if it does not, it will not be a hot-seller. Rather, sellers should try to avoid investing in products that do not meet the above standards.
Now let’s look at what types of products sellers should avoid. Generally speaking, a product cannot become a best-seller if it has the following characteristics:
High quality standards
The product is fragile, or the product requires a lot of shipping packaging
Trademarked
Some products may be the best-selling products on Amazon, such as the echo dot, but they are not good sales opportunities for sellers. There is a difference between a top-selling Amazon product and a top-selling product on Amazon. For example, the following are the most searched products on Amazon, but for sellers, these products are not suitable for them:
Alexa TV remote control
Alexa echo dot smart speaker
Fujifilm INSTAX Mini Film
Fujifilm Instax Camera
PS Store Gift Card
When you search for profitable products, you need to pay attention to Amazon brands products outside. 2. How Amazon sellers can conduct product research to find potential hot-selling products can start from three directions:
Research products related to interests and hobbies
Get product inspiration from competitors
Amazon has many ways to display products, such as related products, or products purchased by buyers after viewing them. Sellers can use these channels to research products.
3. What should you pay attention to when conducting product research?
When conducting product research on Amazon, you need to pay attention to the following points: 1. Do not look for Amazon products. Amazon brand products such as Fire TV sticks, Echo, etc. are not suitable for sellers to sell. 2. Don’t look for high-priced products. Some people think that the higher the product price, the higher the profit. Don’t take it for granted when conducting product research. Buyers purchasing high-priced products will conduct more research and second-guessing, and the purchase rate will not be as high. As mentioned before, look for products that range in price from $21-$200. 3 Don’t “I want what I feel” when conducting product research. Don’t “I want what I feel” when conducting product research. Let consumers feel. Do users want this product? How big is the user base? Are they willing to buy? Think about the product selection direction from the buyer’s perspective. 4. Calculate before investing. When a seller finds a product, he starts purchasing and selling it as soon as he gets excited, only to find that the profit is lower than expected and the market competition is fierce. Before starting an e-commerce business, sellers should do mathematical calculations to see if various indicators can meet your standards.