Zhengzhou, located in the geographical center of China, is an important transportation hub and material distribution center in the country. It holds large-scale national business events every year. But when it comes to cross-border e-commerce, Zhengzhou has basically no location advantage because it is not close to the sea. However, the main reason for such prosperity is “policy addition”. It has also been approved as a national central city, and the policy dividends are red.
In 2014, Zhengzhou opened the “e-trade” customs clearance platform and launched the import model. Zhengzhou’s import model is very arbitrary and has unique product characteristics. 80% of the products are cosmetics. The cosmetics imported by national cross-border e-commerce are mainly in Zhengzhou. Based on this, cosmetics import giants such as Vipshop and Jumei Youpin are currently in Zhengzhou. Zhengzhou.
Compared with other ports, Zhengzhou’s policy on cosmetics customs clearance is relatively stable. In terms of pre-inspection of imported goods, Zhengzhou conducts pre-inspection of legally inspected goods to be imported into special supervision areas. With the pre-inspection vouchers, they can be written off and released in batches, which improves customs clearance efficiency. “Second customs clearance” has become one of Zhengzhou’s “magic weapons” to attract cross-border e-commerce businesses to settle in. The opening of the Zhengzhou-Xinjiang-Europe Railway has greatly boosted Zhengzhou’s cross-border trade.
In 2015, the cross-border e-commerce trade volume in Henan Province was US$5 billion, accounting for about a quarter of the province’s trade volume. Cross-border e-commerce is gradually becoming a new growth point for foreign trade development. It is estimated that by 2020, the city’s cross-border e-commerce transaction volume will reach 200 billion yuan. Zhengzhou Bonded International Imported Goods Direct Purchase Center O2O Experience Store.
The development of cross-border e-commerce has also promoted the construction of Zhengzhou’s airport. Zhengzhou Airport has developed from a regional airport into an important global aviation logistics hub. Aviation logistics companies have settled in one after another, and the freight route network covers major economies around the world. Overall, cargo and mail throughput has maintained a growth rate of over 40% for three consecutive years. In recent years, the manufacturing industry in Henan Province has developed rapidly, trade demand has increased, and the agglomeration effect of the e-commerce industry has initially emerged. In 2015, mobile phone production accounted for 1/7 of the global mobile phone supply. Zhengzhou Cross-border E-commerce Comprehensive Pilot Zone will focus on expanding and strengthening B2B as its main direction, pay equal attention to import and export, and promote “one zone, multiple parks” in Kaifeng, Luoyang and other places.