Many new sellers will encounter the problem that the products they publish cannot pass the review because they have just come into contact with “AliExpress”. So what is the reason why the product cannot pass the review? The main reason is that we did not pay attention to many details. The system will prompt us when the crux of these problems fails to pass the review. So where can we see these products that have failed the review?
In “Product Management” – “Manage Products”, we can find products that have failed the review. You can see a yellow icon “Return Reason” at the last update time behind each product. We can know why the product failed to pass the review with one click. Now let’s click on the first product to see the reason why it failed the review.
The prompt information we see is that the picture of this information is suspected of infringing other companies’ intellectual property rights (trademarks/copyrights), or has hidden text or graphic trademarks that have been daubed. This prompt means that the product pictures we publish infringe the trademarks of other companies, or the text/picture trademarks have been smeared through PS. Is this true? Let’s open this product and check it out.
The product description has a picture showing the English Dior letters. In order to verify whether it is a brand of another company, let’s search it on Baidu.
We found that Dior is indeed a brand, so this is the reason why our product failed to pass the review. It is more common for products that fail to pass the review because Taobao directly copies the products to the “AliExpress” store, and many novice friends publish them accidentally. Of course, a common reason why a product fails to pass the review is that the title, keywords, description, and pictures infringe on other companies’ brands. Therefore, when releasing products in the future, you should pay attention to whether they infringe on other people’s brands or intellectual property rights. If we have a license certificate for a certain product, we can submit the license certificate to AliExpress. After successful verification, we can release the product normally.