In recent years, the rising Southeast Asian countries have become the third largest e-commerce market in Asia after China and India. With the rapid economic development, consumer demand in the region is also increasing day by day. Compared with China, where e-commerce sales account for 8% of total retail sales, e-commerce in the entire Southeast Asia region only accounts for 2% of total retail sales. The market prospects for e-commerce in Southeast Asia are very broad in the future.
?Who is Lazada
Like Taobao in the Chinese market, Lazada, which grew up in Singapore, also has an absolute leading advantage in the Southeast Asian market. Since its establishment in 2012, Lazada has developed into the largest e-commerce platform in Southeast Asia in three years. On March 26, 2015, Lazada announced that its website sales in 2014 exceeded US$350 million. Currently, the Lazada platform has an average daily user visits of 4.5 million and has more than 20,000 merchants.
On April 16, 2016, Chinese Internet giant Alibaba announced the acquisition of a controlling stake in Lazada. The total cost of the acquisition was approximately US$1 billion. Although Lazada will still operate independently after the acquisition and its operating business will not change much, the two will also seek more cooperation in the future.
? Which sellers are suitable for Lazada
Lazada, known as the “Amazon” of Southeast Asia, can easily be thought by the outside world that the business model of its merchants is not much different from that of the Amazon platform. However, This is not the case. Lazada is more like a combination of Amazon and mobile e-commerce Wish (all orders on this platform come from mobile terminals). While Lazada is developing the PC side, it also invests a lot of resources in developing the mobile side, thereby embracing the mobile Internet wave that is sweeping the world. Whether you are a PC seller or a mobile seller, you can open your own store on the Lazada platform.
Currently, the Lazada platform has 6 sub-stations, namely Malaysia Station, Indonesia Station, Philippines Station, Singapore Station, Thailand Station and Vietnam Station. Except for Vietnam Station, other stations are open to Chinese merchants. . Under normal circumstances, new sellers can only open a store on the Malaysia site, and can apply to open a store on another site after one month. Of course, when the merchant’s performance reaches certain conditions, even if the time is less than one month, they will receive an invitation to open a store from Lazada customer service.
Although Lazada has 20,000 registered merchants, the entire Southeast Asian e-commerce market is still in the cultivation stage. The number of active merchants should be quite different from this number. The level of competition among settled merchants is relatively low. If If domestic merchants can be carefully cultivated, they will reap huge benefits in the future.
?Lazada’s advantages
(1) No arbitrary fines
Domestic e-commerce platforms usually use fines to deal with illegal operations. Merchants, but sometimes some merchants are fined inexplicably, and they seek complaints from the platform but do not get a reply for a long time. In the end, they can only let it go. Although Lazada also has a fine system, the platform mostly punishes merchants who violate regulations by reducing product orders. In addition, the Lazada platform also takes measures such as suspending stores and allowing merchants to receive training to regulate the behavior of merchants.
(2) We will not accept returns from buyers at will
Lazada has a relatively complete protection system for merchants who have settled in it. It will only be used in the event of product description discrepancies, underdelivery, wrong delivery, damage, etc. Only under certain circumstances will the platform accept returns and refunds from consumers. In addition, the product orders received by settled merchants are all orders that have been strictly inspected by the platform, and these orders can be shipped directly. When the merchant delivers the goods, the consumer has completed payment to the Lazada platform, which can effectively reduce the financial risk faced by the merchant.
(3) Timely payment
The Lazada platform will have systems and professionals responsible for tracking the real-time status of the order in logistics and distribution. When the order shows that it has been signed for, the payment will be made on the next Friday. Directly into your account.