The first step in releasing a product is to set a category for the product. This shows how important categories are. If the categories are not filled in correctly, how can they match the product information? If the category and product information do not match, the relevance will be reduced, and the product ranking will definitely be lower. For example, when we released a dress product, we chose the wrong category and chose the chiffon shirt category. In this way, no matter when we release product information No matter how well optimized it is, it cannot match the product. Buyers will not find our product when searching for dresses. Search engines will not rank this product high for the sake of user experience, so this product is searched by buyers. The chance of getting one is very slim, so everyone must choose the right category.
Let’s introduce how to choose the right category. First come to the release product selection category interface.
Categories should be chosen based on your own products. Let’s take dresses as an example. What industry does dresses belong to? It must be the clothing industry, and it is also women’s clothing, so follow these basic common sense to choose the correct category. What if you still don’t know which category the dress belongs to? Categories can be viewed by searching for keywords.
Enter the English word “Dresses” for dresses in the search box and 10 categories will be matched. Don’t think that you can just choose any of the 10 matched categories. If you think so, you are totally wrong. , we have to choose the category that best suits our products among these 10 categories. Obviously, the correct category for dresses is the first one: clothing/clothing accessories > women’s clothing > dresses. Don’t choose the wrong category, because it will directly affect the traffic of the store.
After reading the above introduction, some friends may still not know how to determine the product category. This may be caused by a lack of understanding of the product. If so, I recommend referring to the categories of peer products. Search for product keywords on the search results page to find peer products. Generally, the top-ranked product categories are more accurate, and there will basically be no big mistakes. Let’s take a dress as an example and search for a product on the search results page. Product Look at its category.
On the main product image is the category of this product. The category is translated. The approximate meaning in Chinese is: All Categories > Women’s Clothing & Accessories > Dresses. This is the specific category of dresses. The categories on this product page may be different from the categories we choose to publish specific products, but the meaning is the same. Based on this category, we can analyze which category best matches the product. . I hope that everyone will be able to find the most accurate category after learning. Friends who have not set the accurate category must also change it to the correct category in time.