“Novices are afraid of experienced people, experienced people are afraid of experts, and experts are afraid of mistakes.” In most industries, it is difficult for successful people to break through the dilemma of destructive innovation. This is especially true in the Internet field, where crises are both serious, so there is no such thing as “too late”. One thing to say. When foreign trade e-commerce began to sprout more than ten years ago, we never imagined that it would receive such strong attention today. Nowadays, cross-border import is closer to the situation of domestic e-commerce, and it relies more on the offline resources it has, such as overseas shopping and buyers, upstream supply chain, cross-border logistics, port capabilities, etc. Of course, if done well, every Every aspect is still a hot spot for investment.
Cross-border exports are relatively more discrete, and the imperfect ecology of supporting industries has increased more opportunities. As a small or medium-sized seller or part-timer, how to sell more products in a limited time, how to find popular products, what tools will be more convenient to use, how to conduct refined marketing through multiple channels, how to reduce bounced orders and improve conversions Rate… Large sellers are advancing into small languages and emerging markets, avoiding over-reliance on platforms to build independent websites, restarting the momentum of foreign trade B2B platforms, and using export policies to build scale, etc.
Dedicated lines and overseas warehouses in the cross-border logistics market are extremely popular. New retail will also comprehensively affect the development of logistics. Online and offline shipments, service products and integrated logistics services will be digitalized and online. The current of cross-border finance is surging, and there are many start-up companies such as PingPong, Yijifu, and Huafuda in cross-border payment, collection and insurance services; comprehensive foreign trade service providers provide tax refund discounts, sunshine foreign exchange settlement, supply chain financing, and cross-border logistics. Insurance and other credit services. There are also the cross-border e-commerce peripheral services mentioned earlier, customized services, operation outsourcing, etc. Sometimes copycats can do better.
Branding is an eternal topic in the retail industry, and brands will never die. Without e-commerce, companies used offline channels to build brands. With the rise of domestic e-commerce, a large number of “Taobao brands” appeared. Nowadays, cross-border e-commerce is very popular, and Chinese manufacturing is going global, with mobile phones, drones, VR and other products shaping the brand. Another opportunity.
In 2015, Anker continued to be Amazon’s mobile power sales champion, with sales reaching 800 million yuan. Such a brand rooted in China has become an international brand in the eyes of foreigners. Standardization and branding will become the focus of major sellers, looking for breakthroughs in various sub-sectors. A brand can be a “unicorn”.
It took 15 years for domestic e-commerce to subvert the entire price system of traditional Chinese goods. How long will this global supply system last? The values, brand concepts, and shopping habits of the new generation will determine the future market. Looking at the past, the combination of technological progress and business opportunities will indeed provide easier entry opportunities, such as relatively smooth entry into a certain position in cross-border e-commerce.
However, what people often make is “getting up early and rushing to the market late.” There are wonderful stories about technological progress, but there are few stories about how they complement self-development; or, they have a temporary advantage. Then they began to expand unscrupulously, forgetting basic business rules. Internet startups are commonly known as “fast companies” because they grow and succeed quickly. Their business strategies and management methods need to be adjusted appropriately when they reach a certain scale. As the saying goes, those who cannot get it are always in turmoil, and those who are favored are confident. When facing opportunities, you must be courageous and steady at the same time.