In this wave of science and technology, entrepreneurship centered on cloud computing, big data, and mobile Internet has shown many characteristics of miniaturization, ecology, decentralization, low threshold, and agility. The “grassroots entrepreneurship” of all online merchants Miracle, its economic value is gradually expanding and spreading. All these activities and values ​​are inseparable from the support of cloud computing. Massive demands such as online store design and opening, marketing promotion, interaction between buyers and sellers, payment, reputation endorsement, logistics, etc. are all Proceed smoothly with the help of cloud computing and big data.

The Jushita cloud computing service provided by Alibaba to merchants and software service providers currently supports the order systems of 96% of merchants on Taobao and Tmall. There are many opinions on “cloud” cloud computing. IaaS/PaaS has been occupied by Internet oligarchs. Innovation is focused on multi-tenant SaaS solutions, which support multiple points and multiple users and achieve efficient utilization of underlying resources. More and more enterprise Internet applications are migrating to cloud platforms, such as domain names DNS, cloud hosts, VPNs and CDNs necessary for cross-border e-commerce.

The mobile terminal continues to develop, and “mobile shopping” is still very fast. The mobile Internet promotes the seamless connection between online consumption and life, further stimulating and releasing consumers’ hidden personalized needs. From a global perspective, the wave of mobility will continue, and innovation in focus, experience, and models can still challenge the giants.

The software market in the Internet era has also been divided. A type of traditional enterprises or public services still adhere to the incomplete commercial B2B technology customized service model. Some try new technologies and new applications, but they are still unable to Develop the ability to control and apply technology. For example, the technical framework of IBM’s cross-border e-commerce solution, including transactions, payments, logistics, finance and integration with government regulatory platforms, can only be attractive to governments or industrial parks.

The new type of more flexible and grassroots “technology-business integration” represented by Internet companies and start-up technology companies, which mainly benefits from the new technological thinking of managers, technological progress and information workers ‘s are everywhere. 90% of the million sellers on Amazon use tool software for sales, and 55% use transportation software. Seller ERP logistics shipping TMS, overseas warehouse WMS and other business management software, a large number of SKU management and cross-border website data synchronization, concurrent operation and maintenance, traditional tall The supply chain management software on the Internet is now a must-have for ordinary sellers.

Abroad, inventory management InventroyLab, order management Linnworks and transportation Stamps.com are the most popular, but in China there are more local options, and super big sellers basically use self-developed software. The domestic seller customer base is very large, and there is still an urgent need for product selection tools, pricing analysis, purchase, sales and inventory optimization, transportation solutions and customer service feedback tools, and all-angle customer intelligent analysis and supervision.

Data is the core of the future. Resource integration with information as the core link will produce scale margins and value-added benefits. Controlling information resources means collecting physical resources in form. Data analysis is a very interesting and boring job, suitable for people with an analytical personality. Jack Ma said, “Humanity has entered the DT (Data Technology) era from the IT era, making data and computing power the foundation of the inclusive economy.” Let’s review Alibaba’s foreign trade credit guarantee service which is completely based on data.

Nowadays, the media and methods of information generation are more machine-based, and the value density of data has become lower. In fact, the essence of so-called big data should be the assetization and service-oriented of data, and it lies in the extraction of data value. . It can not only directly mine the value of regularity in data, but also be used to support the design of upper-level business models. For example, by tracking users’ cross-screen device, cross-media behavior, consumption data, mobile social networking and other network-wide behavior trajectories, we can conduct precise marketing and supply evaluation across all channels.