New industries are rough and simple when they first develop, and cross-border e-commerce is the same. Having missed the trend of imports and exports, everyone does not necessarily have to register brands, create websites, open stores and become sellers. Instead, they can also provide services, supplies and supporting services to these cross-border sellers, from supply chain to trademarks, from From platform to promotion, from payment to logistics, from insurance to after-sales, every link can be derived into a professional business, that is, the gold rush “shovel industry” that provides peripheral support to mainstream industries.
E-commerce is everywhere, which means that “Service eCommerce” will also be everywhere. The cross-border e-commerce platform or import and export supply chain system can be divided from bottom to top into different levels such as “infrastructure layer, open layer, service market layer, vertical product layer, etc., and ultimately small and micro enterprises, consumers, free connectors “Industry-China-Consumer” provides comprehensive auxiliary services
In order to meet the personalized needs of massive buyers, many sellers are increasingly focusing on e-commerce transactions and marketing, giving rise to a professional division of labor and the inclusion of networks. Effective e-commerce supports the service industry and derivative service industries. Experimental zones, entrepreneurial parks, e-commerce bases, and various underlying services are involved; supporting services such as logistics, payment, procurement, and customs clearance are brought together to use the power of the market to connect various industries. The value chain between entities is connected; translation, training, design, certification, legal and other support services are all on the stage, forming an ecological relationship through face-to-face services.
The e-commerce service industry operates in different fields and in different fields. The expansion and collaboration at all levels have greatly demonstrated the prosperity of an emerging industrial cluster, and the overall scale of the service market is also expanding year by year. The cross-border e-commerce service industry involves logistics, finance, law, talent, information services, education and training, etc. Industry, with Internet technology as the core. The following are common services in the industry.
1. E-commerce operation. This is a very wide range of services, ranging from website management, online store decoration, optimization and design. Product photography and trademark registration are outsourced to internal management of the company, privacy and information security, etc. After-sales customer service is outsourced to overseas locals: foreign trade ERP, product selection and pricing, keyword analysis, purchase, sales and inventory, mobile APP and shipping management software. It is a larger category of tools; operation monitoring category, competition analysis and tracking such as competitive product graphics, descriptions, Reviews Q&A, shipping methods, price parameters, daily sales, Listing traffic, etc.
2. Consulting and tracking. Training. In the job market of the digital economy, skills and cross-border markets are updated faster, and the improvement of knowledge workers is necessary for both individuals and enterprises, such as customs commodity inspection compliance, special supervision areas, import and export declaration taboos, and export Foreign exchange settlement and tax refund, UN38.3 aviation dangerous goods transportation, AEO certification, regulatory inspection, license management, transshipment, trade commodity classification and valuation, customs clearance, etc.
3. International talents. The reliance of chemical business on professional talents is becoming increasingly prominent. There will be a huge demand for talents with both industry knowledge and high-tech skills. Talent mobility and external recruitment require more efforts to cultivate internal talent echelons and build internal teams and organizational structures with entrepreneurial spirit. .
4. Translation. The localization operation of cross-border e-commerce is inseparable from language localization, web page translation, professional product description, customer service cross-language instant messaging, real-time bilingual presentation, and automatic native language interface. , multi-platform and multi-language one-click publishing, professional corpus, automatic email translation, manual proofreading, etc., such as Xingyun.com multi-language translation and Actneed multi-platform automatic translation and publishing.
5. Legal services. , import and export legal risk avoidance cannot be ignored, pay attention to the latest legal developments and practices of customs commodity inspection in various countries, overseas registration, infringement response, licenses, tax declaration VAT, cross-border transfer pricing, customs inspections, special legal audits, etc.
6. Marketing analysis. The cost of attracting cross-border traffic is high, and the cost of acquiring a single customer is also rising. However, the suppression of black hat methods, spam filtering and blacklisting have gradually made email marketing obsolete. The cost of attracting traffic to Internet celebrities is high, and the marketing of homogeneous products has become increasingly difficult. Buyers How to maximize the effectiveness of real money flow. Digital advertising analysis has huge potential. The scale of China’s advertising industry is only about 1/4 of that of the United States. Converting media website traffic into revenue online marketing will develop towards segmented groups, precise placement, performance marketing and boutique marketing.