1. Feedback
Feedback is usually called store feedback. It refers to the buyer’s feedback on the seller’s store based on their shopping experience and usage experience after purchasing a product in a store. The evaluation reflects the seller’s logistics timeliness, customer service level and response speed. Moreover, the prerequisite for leaving store feedback is that the buyer must have actually purchased the product from the store, and must leave feedback through the order record page.
Of course, the more positive Feedbacks, the better, because this will affect the weight of your account. Generally speaking, 1% of Amazon customers will leave Feedback after shopping, so it is crucial for sellers to collect customer feedback and deal with negative feedback. Check the competitor’s feedback situation. The store name displayed after “Sold by” will enter the product’s Feedback page.
This will display the seller feedback obtained by the store in different time periods. The acquisition quantity in 30 days can roughly determine the seller’s daily order volume. For example, if the seller’s 30-day customer feedback rating is 64, then he places approximately 180 orders per day. We can judge whether this seller is a large seller or a small and medium seller based on the data here. So this means that the seller is not a novice, but a mid-level seller with some experience, and its data has been rising.
2. Advertising slots
Amazon has a unique rule, that is, other sellers can advertise under its own Listing details page. Of course, the rules are relatively fair. You You can also place your own ads under the Listing details page of other products. Where the ad will appear. What they all have in common is that they all have the word “Sponsored” displayed on them.
There is a “Page 1 of 20” in the upper right corner, indicating that there are a total of 20 products in this advertising space. Use the triangle symbol to scroll down the page and see other products at the back. When we do automatic advertising, you may find that the exposure is large, but there are no clicks, so it may be placed here, because the rule here is that even if you are not displayed in the first 7 products on page 1 , then it counts as an exposure.
Exposure is also called display, which means that your product appears once in front of consumers.
3. Parameter page
The three most important aspects of page parameters are the size of the product. Pay attention to the unit of product size. The unit for the US site is inches. Many novice sellers write the units in centimeters, which inadvertently increases their own costs, because Amazon charges for product packaging size based on the maximum of the size you fill in and the actual measured size.
The second is the ASIN code of the product. The ASIN code is the ID card of the product. Each product has only a unique ASIN code. When we want to remember a competitor’s product, we don’t need to copy its link, just remember its ASIN code, and search directly in the search bar to find the listing of the product. Finally, there is the category ranking of the product. Amazon will display the dynamic BSR ranking of the product here, which is the absolute position calculated based on sales volume.